Britannia Bourbon started its energetic new campaign by bringing aboard a new Gen Z BFF gang with three members of India’s U19 Cricket World Cup champion team – Yash Dhull, Harnoor Singh, and Raj Bawa.
The new television commercial centres around Britannia Bourbon being the motivation for fun between real friends and reflects the craving for the original chocolatey snack. With the lasting spirit of the U-19 Cricket World Cup, these teenage icons have been brought in to be a part of Bourbon’s latest campaign promoting the close-knit trio, known to be one another’s best friends on and off the pitch enacting a situation that can be witnessed in all friendly meeting.
The campaign is surrounded by the basic yet universal viewpoint that Britannia Bourbon is so good that it cannot be shared, even with the closest friends, and this is showcased through the maliciously witty tricks that the three BFFs pull on one another to steal a piece of their favourite chocolatey snack. This peevish campaign also has an amusing pre-campaign strut where the three rising stars are seen engaging in naughty pranks with each other on Instagram.
The pre-campaign hum starts with Harnoor and Raj taking over Yash’s Instagram account and acting as true best friends releasing humiliating videos of Yash stealing their Britannia Bourbon. Yash then takes back control of his account and gets his payoff from his BFF mates by asking customers to help him find Raj and Harnoor’s hidden Britannia Bourbon packs. At last, the three friends come together for a fun mockery and release the campaign on their Instagram accounts.
The campaign respects the mischievous relationships between real friends and Britannia Bourbon’s role in stirring fun amongst such friends, as a part of the brand’s Original Friendship notion.
Commenting on the initiation of the #BourbonFriendsForever campaign Amit Doshi,Chief Marketing Officer-Brittania Industries limited said that Britannia Bourbon, the original chocolatey biscuit had been a favourite in India and had been a part of multiple friendship stories across generations. He said by picking up from their last campaign with Indian cricket stars Hardik, Shreyas, and Deepak, they are excited to echo the brand’s purpose of being an enabler of fun between real friends in their new campaign with Indian U19 champions Yash Dhull, Harnoor Singh, and Raj Bawa who are the younger BFFs and rising stars of Indian cricket’.
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