Britannia Good Day, has launched the all-new Good Day Harmony, loaded with four, rich nuts in every bite. Now that’s a #GoNuts indulgence at its best.
Britannia launched the great Day Harmony with a campaign conceptualized by McCann. The TVC features a woman biting into a cookie and also the nutty fragrance inviting a scurry of squirrels to follow her around, with all eyes on her bye-bye Harmony Pack. The TVC showcases the crunch-filled experience that Good Day Harmony offers, which makes one #GoNuts with every bite.
Commenting on the launch of Britannia Good Day Harmony, Amit Doshi, Chief Marketing Officer, Britannia Industries Limited said, ‘’For decades, Britannia Good Day has been the foremost popular cookie in Indian households and as a brand, it’s always believed in offering the simplest cookie experience. We wanted to supply a cookie with a heightened sensorial experience that’s nutty in both taste & bite. The fresh Good Day Harmony is full of 4 different nuts in every cookie. The key task was to speak this distinctively to our consumers. The TVC uses the irresistibility quotient-boosting natural association between nuts and squirrels.
Sambit Mohanty, Creative Head South for McCann, said in a statement regarding the TVC that the new Good Day Harmony from Britannia “may be a cookie like never before.” due to the fact that it contains four different types of nuts: hazelnut, cashew, pista, and almond. And to focus on this, we thought of using the aptest and cutest brand ambassadors. This has been a CGI-intensive film and it had been pertinent to induce the squirrels, their mannerisms, and movements excellent. This was quite challenging but also exciting and a fun campaign to bring round life.”
The new Good Day Harmony packs are already available across markets @ Rs.15 (60g) & Rs.30 (120g).
The all-new farewell Harmony is additionally available to buy on Blinkit.
Britannia Credits
• Chief Marketing Officer: Amit Doshi
• Category Manager: Archana Balaraman
• Group Product Manager: Pawan Jagnik
• Brand Manager: Pavanshu Aggarwal
Campaign Credits
• Creative Agency: McCann, Bangalore
• Production House: Lucifer Circus
• Director: Lloyd Baptista
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