Britannia Good Day, a biscuit brand popular in urban India, unveiled its new look today. Britannia Good Day is a well-known food brand in India, with strong consumer appeal in both urban and rural areas.
Britannia Good Day, which was launched in 1987, established the ‘Cookie’ category in India and made dried fruits and nuts available to Indian families for the first time. The business, which has always promoted happiness, has revealed that its new look was inspired by India’s many grins.
The new Good Day biscuit design will include a range of smiles, ranging from dimpled to little smiles, and from gigantic to double dimpled. As a result, Kayi Smiles and Nayi Smiles may be found in every pack of Britannia Good Day!
The new packs are currently being distributed to over 4.8 million retail locations throughout India in a high-intensity promotion. To reveal its new identity, the company has launched a high-volume media campaign. Print, television, social media, and outdoor will all be used to communicate.
To make customers feel like they’re a part of the campaign, a first-of-its-kind augmented reality experience has been created. The all-new packaging also brings the notion of distinct grins to life, as each SKU will feature pack designs featuring various smiles.
“Isn’t it wonderful how, no matter how our day goes, we always end it with a “Good Day”? In reaction to the launch of Britannia Good Day’s new identity, Varun Berry, Managing Director, Britannia Industries Limited, commented. The work we perform on Good Day is inspired by this universal idea.
The primary concept of Good Day has always been to promote joy. To represent India’s various smiles, the brand has undergone its most significant overhaul to date. Every pack of Good Day biscuits sold in the United States will include numerous smiles as part of the design.
This is the highest honor we can send to Good Day’s enormous and devoted consumer base, whose lovely smiles have secured the brand’s sustained success in both urban and rural India.”
The new pack will be available in all four Good Day varieties: Butter, Cashew, Cashew Almond, and Pista Badam. The new Good Day packets, which start at Rs 5, are already available in all markets at all normal pricing points and in all pack sizes.
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