India’s largest cookie maker Britannia Industries just launched a series of TVCs which is under its flagship brand, Good Day! The brand coordinates with spreading happiness and sharing all smiles which stayed true to its spirit by bringing a fun limited and relatable series of five short TVCs.The main theme of these films is that they celebrate the ‘daily happy’ moments which shows enjoying each moment that make it a ‘Good Day’ for the consumers across various generations. These five films have targeted different consumer segments.
The TVCs gestated by McCann conveyed the message that “Bade lamho ka Kyun kare wait, chhote pal bhi hote hain great”.
The main objective is to inspire people to truly enjoy and celebrate the small and everyday moments of joy without waiting for the big, momentous occasions which help bring happiness into lives. The film beautifully portrays that ‘happiness’ does not only come from elaborate celebrations or grand gestures but is often hidden in the smallest of smallest moments around us, every day and we should find it .his brings happiness and sometimes might bring out the best memories.
Amit Doshi, Chief Marketing Officer of Britannia Industries, said that some of the best things in life come in small packages like chocolate bags. But in their quest for huge milestones, they often overlook these small, everyday moments that are worth celebrating the good day new campaign builds a powerful insight while borrowing from the trend of short, snackable content and being all penetrating in our lives. Campaigns take the social media trend to mainstream media with five short films of fifteen seconds each also showcase stories such as moments and everyday moments identified and celebrated, making each day a good and beautiful day and bringing joy.
Mr Prasoon Joshi, CEO & CCO of McCann Worldgroup, India, told on the recent Britannia Good Day TVCs’ that life is made of little moments that will light up our life; it’s not about waiting for happiness or platitude momentous occasions but celebrating these micromini moments. This campaign is about happiness and smiles, this Khushi with a pack of Good Day. Also, make the most of life and its little joys by having a Good Day.
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