Although millions of people enjoy coffee, is there really a suitable match for it? I’m perplexed as to why Britannia, the largest Bakery Foods Company in the nation, is discussing coffee. #CoffeeKaBetterHalf dilemma that last week was producing a lot of expectation and considerable concern among internet users. This was accomplished by The Foods Major by introducing the brand-new Britannia Biscafe, a coffee-flavored cracker that enhances your coffee-drinking experience.
A “leaked video” of Karan Johar was used by Britannia to launch the campaign. It is no secret that Karan Johar, also known as KJo, is one of the most eccentric, stylish directors with a great preference for coffee.In the video, Karan can be seen losing his composure after being denied his favorite cup of coffee. Why? Because the coffee industry was on strike! There was a lot of discussion as to why the video gained so much popularity. In the following video in the series, Karan expressed his profound empathy for Coffee’s trauma at having been treated as the third wheel and vowed to find Coffee a better match.
In the third video, Karan Johar went through countless suggestions for the ideal coffee accompaniment, brainstormed pairing ideas, and selected the best flavor combinations from a wide range of influencers and internet users in an effort to alleviate the pain of coffee’s seeming incomplete. When nothing sounded a ring, Varun Berry, the managing director of Britannia, answers the phone, and Karan begs him to find the right partner for Coffee! And in this manner was Britannia Biscafe introduced. Britannia developed the Wafer-thin Cracker to replace the Original Cracker as the go-to snack for the present generation. Amit Doshi, Chief Marketing Officer of Britannia Industries, commented on the introduction of Biscafe by saying, “Britannia has constantly tried to deliver the most delectable and filling snacking alternatives to over a billion Indians. Following food-related discussions on social media revealed an area for growth. The lack of the ideal accouterment for coffee served as the impetus for Biscafe. To improve the coffee experience, we created Biscafe, the first “Made in India” coffee cracker, as a snack to go with a hot cup of coffee.
“This was an opportunity to do something extremely unusual in the biscuit market since Biscafe is also a first-of-its-kind,” Lowe Lintas Chief Creative Officer Sagar Kapoor remarked in reference to the new TV commercial. Due to Karan Johar’s strong affinity with coffee and the visual device of dominoes to add some freshness, we came up with the notion of developing a comprehensive advertising approach to bring out the product qualities in a unique way. This would undoubtedly generate a new consumption occasion with coffee for Britannia, a brand that has historically dominated tea and biscuit time! .The brand-new BisCafe packs are already on sale in major marketplaces starting at Rs 10, and they come in a variety of pack sizes.
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