The one-day internship aims to emphasise the correct pronunciation of the word ‘croissant’
The campaign’s first 24 hours saw an astounding response, with over 25,,000 applicants applying for the internship
Britannia Treat Croissant under Britannia Industries Limited, India’s largest bakery foods company, has set the stage with the launch of its extraordinarily thrilling campaign, the ‘Croissant Pronunciation Internship’. This digital hunt is a one-of-a-kind internship opportunity aimed at discovering young enthusiasts to become the ultimate ‘Croissant Pronunciation Expert’!
Britannia Treat Croissant is on the hunt for someone extraordinary, who can make ‘croissant’ roll off the tongue like poetry. The selected intern, adorned with the prestigious title of ‘Croissant Pronunciation Expert’, will step into a one-of-a-kind opportunity to showcase their enunciation prowess during a one-day internship with Britannia. As a reward to their talent and dedication, the intern will be rewarded with a stellar stipend of INR 3 Lakhs. The campaign is jointly conceptualised by Youngun and Britannia Treat Croissant team.
Fuelled by a dynamic blend of social and digital media engagement, the campaign takes flight with influencer collaborations (Dharna Durga), and captivating social media content. The impact soars even higher with Out-of-Home advertising lighting up the streets of Chennai, Kolkata, Pune, and Bangalore, and collaborations with Internshala ensuring the internship opportunity reaches far and wide. As the internship concludes, the intern’s professional journey will ascend to new heights with a captivating Vlog documenting their internship experience, posted by Britannia.
Within just 24 hours of the campaign launch, 25,000 individuals have already applied for the internship opportunity. The campaign has reached an impressive audience of 5 million, garnered over 14,000 comments on the post, and witnessed an extraordinary 6-fold increase in the follower base for Instagram. Additionally, the campaign has inspired over 100 user-generated posts on social media, further amplifying its impact and reach. This remarkable response within the first day of the campaign is a testament to its overwhelming success and widespread resonance among the audience.
Aspiring enunciation experts can still dive into the action by registering on Britannia WhatsApp channel here and following the subsequent steps on Instagram. The applicants can get more details on the social media channels of Britannia Treat Croissant. Don’t miss out! Applications are open from 4th March to 10th March, 2024.
