Bumble is a location-based social app that would facilitate communication between its users. In heterosexual matches, female users can make the first connection with their matched male users, while in same-sex matches both people are free to send a message first.
Users can sign up using their mobile number or Facebook profile and have many options like searching for their romantic matches or, in “BFF mode”, friends. Business communications can be facilitated by Bumble Bizz. Wolfe Herd, the founder of the app, had described Bumble as – “feminist dating app”. As of September 2019, Bumble is the second-most popular dating app in the U.S. after Tinder
In the age of pandemic dating, a small video call with your girl is nothing short of a boon. Bumble, the woman-first social networking app, launched its latest new higher and hotter ad.
The ad captures a video call experience of a young boy and his girlfriend. The young boys’ girlfriend calls him holding just a cardboard to cover her body, he is fascinated and slightly excited. The cardboard tells, “Nobody’s ever seen me like this”.
She then drops the cardboard and turns out there’s another one behind that one and it says, “Hope you’re alone”…. This trend continues. And she finally drops the last cardboard…
… Only to see her in a gorgeous green saree. The boy is surprised and for a moment, his girlfriend thinks that the video call has frozen and her boyfriend’s expression is all she can see. No movement. Turns out, he was playing a prank on her and he loved her outfit.
Bumble urges its user to make the first move and in its ad description it says that No one has ever seen me like this before; For your eyes only; Hope you’re alone;3,2,1… and brighten2020 with your first move.
Recently, the company also launched three new dating filters (virtual, socially-distanced, or socially-distanced) along with masks to allow people to choose the kind of dates the user would like to go. And in July, it had also released another sweet ad that talked about love during this time of COVID outburst.
