The much-discussed “Stand for Safety” campaign’s second phase was just introduced by the women-first social networking app Bumble. The campaign is a component of the app’s ongoing global initiative to promote a safer, kinder, and more respectful online environment Mahima Kaul, the Bumble Head of Public Policy, APAC, recently spoke with e4m about the campaign and its effects on society.
What is the ‘Stand for Safety’ campaign’s central tenet and how does it fit with Bumble’s fundamental values?
Since the beginning, Bumble has placed a high priority on safety. Our organisation has always been governed by two distinct tenets: empowering women and using Bumble’s technology and platform to create a safe and equitable workplace for everyone.
What is the focus of the campaign’s second phase? What distinguishes it from the initial phase?
The app’s ongoing global initiative to promote a safer, kinder, and more respectful internet includes Bumble’s Stand for Safety. This year, we collaborated on a one-of-a-kind safety manual with the Centre for Social Research (CSR) and Nyaaya to raise awareness about online safety, assist and empower our community, and identify and counteract hate, aggression, and discrimination.
One in two (50%) respondents surveyed in a recent countrywide survey by Bumble and YouGov reported having come across hate speech and bullying online. Two in five (40%) respondents claim to have experienced bullying and hate speech related to prejudice towards a certain group or community, as well as prejudice based on physical appearance. We discovered that, in general, people know relatively little about formal agencies that deal with cybercrimes when it comes to being aware of their legal rights and offences. 39 percent of those polled know very little about India’s cyber laws and their personal digital rights. With the Stand.
For Safety programme, we hope to show our continued dedication to fostering a society where all relationships are wholesome and fair. Understanding online abuse and hate, as well as what to do if you or a loved one is the target of such behaviour, is essential. The goal of our safety manual and guide is to increase awareness of online abuse among Indians and to educate and prepare them to deal with it more effectively. This includes teaching people how to spot hate speech online, how to protect themselves, and how to exercise their legal rights online.
Everyone has access to our safety guide, which provides information on contact information for helplines and possible course of action. Additionally, it intends to disseminate important data regarding legal offences that are punishable in India as well as other tools in an effort to counteract online bullying and hate.
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