Bengaluru, October 15, 2024: Burger King India, one of the fastest-growing Quick Service Restaurant (QSR) chains, is thrilled to announce the launch of the innovative BK Chicken Pizza Puff across its South Indian outlets. Following the overwhelming success of the Veg Pizza Puff, Burger King is now introducing a new, delicious variant specially crafted for non-vegetarian lovers—the BK Chicken Pizza Puff, making it the first QSR brand in India to offer a chicken-based puff snack.
The launch of the Chicken Pizza Puff reflects Burger King’s commitment to providing a wider variety of menu options for its customers. Packed with juicy diced chicken, flavourful mixed-veg tomato sauce, and melted mozzarella cheese, all filled in a golden, crispy puff pastry, the BK Chicken Pizza Puff is a mouth-watering blend of rich textures and savoury flavours. Ideal for on-the-go snacking or as a quick bite added to your favourite meal, the Chicken Pizza Puff is designed to deliver a burst of flavour in every bite This innovative puff snack is designed for the Indian palate, especially catering to South India, where consumer research highlights a strong preference for chicken and non-vegetarian options.
Speaking about this launch, Kapil Grover, Chief Marketing Officer, Burger King India, said, “We are thrilled to introduce the BK Chicken Pizza Puff, a product born out of consumer insights and our desire to expand our snacking menu with more choices that appeal to local tastes. With South India being a non-vegetarian heavy market, this new product aligns perfectly with the region’s preferences. We’re confident that the Chicken Pizza Puff will become a fan favourite, just like our Veg Pizza Puff, and will allow us to continue delivering innovative and tasty products for our guests.”
The launch of the Chicken Pizza Puff is backed by robust consumer research, confirming that the South Indian market is highly receptive to chicken-based products. The BK Chicken Pizza Puff will be available at an incredibly attractive price of just INR 69. To encourage trials, Burger King is offering an exclusive deal of two Chicken Pizza Puffs for just INR 99, allowing consumers to enjoy more of the new, delicious snack at an unbeatable value.
