A South Asian country, India is officially known as the Republic of India. It is the world’s second-most populous country, the biggest democracy, and has the seventh-largest land area. Home to numerous rich cultures and ethnicities, India is often referred to as one of the world’s oldest civilizations.
With globalization at its peak, many brands, mostly global names, have made a home in the country. Having said that, India is renowned for inventing its unique processes and tools and for producing practically every product imaginable. Unsurprisingly, Make in India products are the new buzz in the market. In fact, some Indian brands and products have been internationally acclaimed.
Against this backdrop, here is a list of the top five avant-garde Make in India products that comply with international standards:
- Technology Sector: World of PLAY
The Made in India consumer technology brand aims to design innovative, trendy, and best-in-class smart wearables, acoustic and similar products. PLAY has introduced a wide range of such products over the last year. The homegrown brand has a strong R&D team in India, which leverages consumer feedback and analytics from their digital platforms or consumer support teams. PLAY products are currently available only in India and UAE. In India, it has partnered with e-commerce giants like Amazon and Flipkart. Its products can also be purchased from its in-house e-store (https://theworldofplay.com/) and 45,000+ offline stores across India. The brand has also launched a new range of headphones and smartwatches in 2021. It is now gearing up to launch more new products in 2022.
Recent Launches:
PLAYGO DUALPODS: Integrated with DUAL drivers (two drivers in every pod despite small ear designs), the PLAYGO DUALPODS provide an immersive audio listening experience. The drivers are embedded with Enhanced Bass, Extra Loud (EBEL) technology to give users reverb and thump coupled with high sensitivity while listening to music or high-bass audio. Additionally, with an in-ear design that plugs itself comfortably to the ear.
Product Link: https://theworldofplay.com/collections/wireless/products/playgo-dualpods
PLAYFIT SLIM smartwatch: PLAYFIT SLIM smartwatch sports a traditional circular design, including an aluminum watch dial. The smartwatch has two different color variants, blue and black. It can continue to work for seven days on a single charge with a standby time of 15 days. It has multiple sports modes, a SpO2 monitor, Bluetooth calling facility, full touch display, sleep monitor, vigilant inactivity alert, heart rate tail, and more than 99 watch faces. For charging, the smartwatch supports a two-pin magnetic charger. The product is compatible with iOS and Android devices.
Product Link: https://theworldofplay.com/collections/wearables/products/playfit-slim
- Lifestyle Sector: Lakme
The contemporary Indian beauty brand, Lakmé, continuously innovates to offer a wide range of high-yielding and world-class cosmetics, skincare products, and beauty salons. Combining global cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers consumers a comprehensive beauty experience through its ideal products for a variety of Indian skin tones. A lot of sales are happening during this republic day as well.
Recent Launches:
Lakmé Perfecting Liquid Foundation: This foundation with a liquid base hides spots, blemishes, and dark circles to make your skin look fresh and even. It contains vitamin E that keeps your skin moisturized and nourished. The presence of silicones helps spread the foundation evenly for a balanced skin tone. It has a water-resistant and oil-free formula. It is an easy-to-carry foundation that comes with smudge-free and long-lasting elements.
Product Link: https://www.flipkart.com/lakm-perfecting-liquid-foundation/p/itm6af3c8f9c6841
- FMCG Sector: Patanjali
A mineral and herbal products company that was established in 2006, Patanjali is the fastest-growing FMCG brand in the country, headquartered in Haridwar. Its products are in the personal care and foods segments, including baby care and beauty products. It currently has around 450 different kinds of products and manufactures over 300 medicines to treat a range of body ailments. The company claims that all its products are made from natural components and Ayurveda. Patanjali’s Dant Kanti, Ghee, Kesh Kanti, herbal bath soap, and honey are some of its best-selling products that have propelled its growth. Patanjali’s noodles were an attempt to promote healthier eating habits in kids.
Recent Launches:
Patanjali Amla Juice: Patanjali Amla Juice is extracted from pure Indian Gooseberry having light brown colored liquid with suspended particles. It contains Vitamin C, which is twenty times more than orange juice. It has a sour and astringent taste with the characteristic odor of Amla. Sediment may occur because of fiber portions and heavy particles of fruit juice which separate down to the bottom. It is primarily because of the high amount of natural active components of Amla, gallic acid and ellagic acid. It is a quality-tested research-based product free from any added synthetic color, flavor, and thickener.
Product Link: https://www.patanjaliayurved.net/product/natural-health-care/health-drinks/patanjali-amla-juice/582
- Automobile Sector: TATA
TATA Group is an Indian multinational conglomerate headquartered in Mumbai. TATA Motors Limited, a USD 35 billion organization, is a leading automobile manufacturer with a portfolio including a wide range of cars, utility vehicles, trucks, buses, and defense vehicles. TATA automobiles can be found on and off-road in over 125 countries worldwide.
Recent Launches:
TATA Tiago: The TATA Tiago is the latest entry-level mid-range compact hatchback by TATA Motors, competing with Maruti Suzuki Celerio, Hyundai Grand i10, and Honda Brio. TATA has introduced a new, innovative & fresh design language with cutting-edge driving dynamics in their latest hatchback.
Product Link: https://cars.tatamotors.com/cars/tiago
