BYJU’S has appointed Jiten Mahendra as Vice President and Head of Marketing. After 12 years with The Landmark Group, Mahendra has joined the ed-tech platform. He was the Landmark Group’s Senior Vice President of Marketing.
Mahendra was previously the Landmark Group’s Senior Vice President of Marketing. He worked at Landmark Group for a total of 12 years, serving in various capacities. Mahendra posted on LinkedIn about his departure from the Landmark Group.
“My 12-year tenure with Landmark Group and Max Fashion has come to an end,” he added. I owe Vasanth Kumar a debt of gratitude for providing me with this fantastic opportunity and for mentoring me along this journey in order to bring out the best in me. Thank you for all of your help and advice, Shital Mehta and Raghu Rajagopalan. Special thanks to the Max marketing team for their unwavering support throughout this process.
Mahendra began his career as a Business Development Executive with Sphinx Creative Communications in 1999 and stayed there until 2001. He worked with Unilever as a Brand Assistant for one year and ten months in 2001. He then went on to serve as a Brand Manager for Zydus Cadila in 2002, before moving on to Kansai Nerolac Paints in 2006. He joined Mahindra in 2007.
According to Data Bridge Industry Research, the smart education and learning market would grow by 19.83 percent from 2021 to 2028. The expansion of the smart education and learning market can be attributed to the rising demand for collaboration-based learning, an increase in the number of virtual schools, and an increase in the number of learning applications that operate on mobile phones.
By 2028, the market for smart education and learning would have grown in a rapid phase. Getting a global perspective for international business has become much easier thanks to the market statistics included in the industry study report. Businesses can decide on creative concepts and reach sales targets by understanding their competitors’ marketing methods.
All of this helps them get a competitive advantage over their competition. As a result, the important Smart Education and Learning market study contributes to increased commercial activities, high-quality work, and more profitability. Mahendra has previously worked with companies such as Mahindra & Mahindra, Kansai Nerolac Paints, Zydus Cadila, and Unilever ,which will help him in the leading marketing in BYJU’S.
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