The FIFA World Cup Qatar 2022TM has named BYJU’S, the top Ed-Tech business, as an Official Sponsor. BYJU’S will use its rights to the FIFA World Cup 2022TM marks, badge, and assets to undertake innovative promotions to interact with enthusiastic football fans throughout the world as part of this relationship. As part of a complex engagement plan, it will also develop compelling and innovative content with instructional messages.
FIFA’s Chief Commercial Officer, Kay Madati, remarked that FIFA is committed to using the power of football to effect positive social change and that they are thrilled to be connected with a brand like BYJU’S, which is also engaging communities and inspiring young people throughout the world. He went on to say that they are looking forward to supporting the promotion of BYJU’s educational learning possibilities, as well as having them join the global drumbeat of enthusiasm for the FIFA World Cup 2022 through their partnership with this historic event.
Talking about the same, BYJU’S founder and CEO, Byju Raveendran, said, they are excited to be sponsoring the FIFA World Cup Qatar 2022, i.e. biggest single-sport event in the world. And further added that it is a matter of pride for them to represent India on such a prestigious global stage and champion the integration of education and sport.
BYJU’S has been a global pioneer in tech-driven, customized, and engaging educational content and products with 150 million learners throughout the world. With diverse offerings from Osmo, American coding startup Tynker, Epic, Great Learning, Aakash, Austrian startup GeoGebra, and Toppr, the company has expanded to cater to a large student community globally – from K-12 and competitive exam preparation to early learning and coding to professional up-skilling courses – within a decade of its launch.
BYJU’S products are sold in over 120 countries, with corporate headquarters in Bengaluru, India, and offices in 21 countries. They want to encourage learners to be curious about what they’re learning, to help them become self-learners, and to help them achieve better learning outcomes. Through a unique blend of digital and physical learning, as well as cutting-edge advances in learning experiences, BYJU’S is revolutionizing the way students learn and teachers teach.
BYJU’S, driven by its purpose to improve human potential, has already provided digital learning to 3.4 million students from underserved communities in India, intending to reach 10 million students in the country by 2025.
The sponsorship deal’s financial terms have yet to be revealed. According to industry insiders, it will be a sizable sum.
FIFA predicted that the 2018 event brought in $1.45 billion. FIFA expects $1.7 billion in revenue for the 2022 World Cup, according to industry insiders.
From November 21 to December 18, 2022, the FIFA World Cup QatarTM will be held in Qatar.
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