The campaign is being carried out in partnership with NoBrokerHood, a visitor, society, as well as accounting management system.
Cadbury Dairy Milk’s recently introduced campaign makes people more likely to slow down and recognize the special and memorable occasions in other people’s lives. The campaign, based on the proposition ‘Kabhi kissi aur ki khushi mein shaamil hokar dekhiye,’ demonstrates how we may improve the world by congratulating special moments in the lives of people who assist us in our daily tasks. The campaign is being carried out in partnership with NoBrokerHood, a visitor, society, as well as accounting management system. This same target market will receive notifications that will serve as reminders via this app. The app’s data capabilities allow users to celebrate special occasions with a personal message and be a part of one‘s happiness. “Cadbury Dairy Milk continues to set out now to disperse its magic of bringing happiness into the lives of others. This same campaign aims to raise awareness of the accomplishments and celebrations that are often overlooked. We formed something which manages to combine current technologies with everyday life for individuals by collaborating with the safety app NoBrokerHood to have sent out a feature as simple even though push notifications to cross the intangible distance which pervades many relationships. “We keep hoping that campaign would then motivate individuals to cease and thank those who have always been a part of their everyday lives,” said Shekhar Banerjee, Wavemaker India’s chief client officer and office Head – West. Mondelez India’s vice president of marketing, Nitin Saini, “At Mondelez India, we proceed to hold onto the idea of spreading ‘acchai’ by constructing incredible moments for folks that are frequently overlooked. Our most recent campaign, developed together with NoBrokerHood, is an ideal combination of technology and storytelling that encourage customers to pause and savor cute moments of happiness in everyday life. We believe that this fresh action plan acts like such a launching pad as well as motivates our customers to dissolve power distances to become part of someone’s happiness”. “We always have believed in making the lives of society’s residents as easy and convenient as possible. We seem to be thrilled to bring happiness and recognize the attempts of daily staff thru our collaboration with Cadbury, as they, too, play an important role in trying to make lives easier.
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