The new Dairy Milk promotion is all everybody’s been discussing since Friday. We addressed the innovative and production groups that made it.
A young man blushing while at the same time embracing a young lady, Shankar Mahadevan’s voice repeating behind the scenes across the arena and substantial downpours erupting. These might seem like components from a heartfelt Bollywood film; however, these are only a portion of the things that Ogilvy’s creative group and the production house Good Morning Films experienced while recreating the notorious Cadbury’s advertisement.
The innovative personalities behind the new promotion movie Sukesh Nayak, Harshad Rajadhyaksha, and Kainaz Karmakar-and it’s chief Shashanka Chaturvedi otherwise known as Bob shared what went into recreating the most cherished and vital Cadbury’s advertisement film thirty years after the fact.
Made for Mondelez India, they have rethought one of India’s most cherished advertisement films – Cadbury Cricket 1993, where a young lady moves on a cricket pitch to commend her sweetheart’s century-as a noteworthy issue we live in and what our young ladies are accomplishing each day. The new form is a scene-by-scene diversion of the prior advertisement however with a role rehearsal.
It shows a young lady cricketer (played by Kavya Ramachandran) scoring a triumphant run and her beau (Prabhneet Singh) running towards the field hitting the dance floor with joy, praising her crushing exhibition, as the group applauds. The film closes with the incredible message of #GoodLuckGirls in acknowledgment of the present equivalent reality where ladies are breaking hindrances and seeking after everything they could ever hope for.
The advertisement was dispatched on Friday, first on advanced stages followed by a TV debut during Sony Television’s Kaun Banega Crorepati on Friday night early evening. The promotion quickly became a sensation post-discharge and was broadly shared via social media. Over the course of the end of the week, it has gathered over a crore sees on YouTube.
Furthermore, to consider it, this free for started with a straightforward idea from two adolescents at Ogilvy-Samyu and Swagata. They proposed their plan to recreate the 90s advertisement with a lady cricketer to their supervisor Tanuja.
The thought was then introduced to the Chief Creative Officers-Nayak, Rajadhyaksha, and Karmakar on WhatsApp and they adored it. Since the first promotion was made by Piyush Pandey, presently the Chairman Global Creative and Executive Chairman India, Ogilvy, it was pitched to him and he likewise adored it.
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