Nora Fatehi has become the new face of Cake Zone where Curefoods have announced that Nora Fatehi will be the brand ambassador of Cake Zone. Also, Nora has invested her money in the parent company, Curefoods, where Nora has not disclosed the amount of money that she has invested in the company.
This investment sparked a long-term association with a national brand campaign that will launch early this year. Curefoods is a cloud kitchen company that owns brands like CakeZone, EatFit, Frozen Bottle and Great Indian Khichdi.
As the company spoke about Nora being the brand ambassador of the company, also where Nora has that Pan Indian appeal, now Nora as become the CakeZone’s national ambassador. This will help the company to reach new cities and reach larger audience, the company commented Cakezone’s expansion moves.
This isn’t the first time a Bollywood celebrity investing the Curefoods company, Bollywood actor Varun Dhawan has also made a non-disclosed investment in the cloud kitchen and also became the brand ambassador in one of the CureFoods spin-off company, EatFit.
Nora has also commented on the dessert food company she just invested saying that there is no celebration is complete without having a dessert post lunch/dinner. She added, “We are always hoping for that sweet ending both in life and with our meals. I believe in celebrating the finer things in life, the small moments, and CakeZone, with their offerings, make for the perfect culinary hotspot to add a little sweetness to those moments.”
Also, Nora has expressed that she is thrilled to have invested in the CureFoods and endorse CakeZone. She hopes that CureFoods and herself can create a lasting impression on the consumers and she adds, “both on people’s lives and palates.”
Curefoods also announced their recent partnership with Hrithik Roshan’s HRX brand. Curefoods aims to expand their CakeZone to 125 stores by the end of the year. Curefoods will be soon expanding their dessert shop to the north Indian market and across India.
According to a report by the Tofler, the company has made a revenue from its operations of INR 1.96 crores whilst the company stood at a consolidates loss of around INR 1.33 crores in financial year of 2021.
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