In a bold move to champion the cause of truthful journalism, the PR team of Live Times, India’s first Global Multicast News Hub, initiated a compelling on-ground campaign in Delhi. This campaign seeks to remind journalists of their duty to deliver news that is both accurate and empowering, aligning with the core values of truthful journalism, integrity and public service.
Central to this initiative is a pledge that journalists across newsrooms have been encouraged to adopt: “As Journalists, let’s pledge to uphold truth in our reporting, delivering accurate news that empowers every citizen.” ‘‘पत्रकारों के रूप में, आइए हम अपनी रिपोर्टिंग में सच्चाई को बनाए रखने और प्रत्येक नागरिक को सशक्त बनाने वाली सटीक खबरें देने का संकल्प लें।‘
This pledge, prominently displayed across news desks, acts as a daily reminder of the essential role journalists play in the society. It serves to reinforce the commitment to delivering news that is factual and helps citizens make informed decisions.
By integrating this pledge into the daily routine of journalists, this purpose-driven campaign looks forward to further boost and cultivate a culture of accountability and ethical journalism. Each time a journalist sits at their desk, they are met with this pledge, prompting them to consider the truthfulness and accuracy of their reporting. This constant reminder encourages journalists to reflect on their professional responsibilities and the impact of their work on the public.
This on-ground campaign is a significant step towards redefining journalistic standards, ensuring that every news story serves the public interest by being grounded in truth and accuracy. By leading this effort, Live Times continues to set an example for the news media industry, championing the cause of ethical and responsible journalism. It is a direct embodiment of the vision of Mr. Dilip Singh, Founder of Live Times, advocating for higher standards of reporting that prioritize truth and accountability. This initiative highlights the power of truthful journalism in building a more informed and empowered society.
