We love this campaign for its simplicity and clarity. The campaign comes from India’s largest school education company that has become Unicorn LEAD. LEAD launched a high-decibel campaign across TV, digital and BTL.
The campaign speaks to the visible learning outcomes of children in LEAD-powered schools. It is based on hands-on activity-based learning methods, which is different from the old passive lecture-based teaching and learning with which the parents generation is familiar.
The campaign consists of two TVCs – one focused entirely on South India and one on the rest of the country – showcasing the visible learning outcomes of students attending LEAD Powered schools.
TVC – conceptualized by TBWA and directed by filmmaker Nitesh Tiwari to be broadcast on multiple regional channels and GECs, and will be part of LEAD’s 360-degree campaign through outdoor, technical trigger number and BTL.
The first film, “Syllabification”, is an adorable story of two bonded fathers about how to pronounce big English words by breaking them down into syllables – a trick their kids taught them.
LEAD Powered schools. TVC showcases the visible benefits of one of LEAD’s flagship programs, ELGA (English Language and Common Cognition), which teaches English as a life skill rather than a subject.
English is a challenge for most children in small towns and is often a barrier to understanding other subjects. With ELGA, students can learn English 1.5 times better than in regular school by many techniques like Syllabification.
The second film, ‘Aloo Se Electricity’ created for the South market shows a dad who says he would have been a scientist and inventor like his kid, if only he had the opportunity to study in a LEAD Powered School when he was growing up.
The TVC is built around the innovative ways in which Science is taught in a LEAD Powered School via ‘learn by doing’ approach.
This method not only encourages out-of-the-box thinking but also enables the real-life application of concepts.
For Govind Pandey, CEO, TBWA\India, said, LEAD is leading a movement in India to provide access to a world-class education to as many kids as possible regardless of which town or city they are studying. ”We see many progressive and proud parents joining in and giving their kids the foundation that opens all kinds of possibilities for them in the future.
This campaign reflects this and invites more and more parents to join this movement,” he highlighted. LEAD launches campaign to boost admissions in affordable private
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