For over 75 years, Canon has been well known for discovering, bringing in innovations, and imaging products. One of the front runners in the fields of copiers, cameras, and printers, Canon has always sustained its position as a way maker and also has tremendously had hands in innovating new features and technologies.
For the main reason that they try to compete in an open social and mobile world, Canon has always prioritized using their string sales force to connect with the consumers and most importantly, their employees, to bring out their maximum, and to bring in business around them. Quoting the chairman, Mr.Haruo Murase, “The world is in the middle of a paradigm shift and just being new is not enough.” According to Canon, they have always emphasized on the factor of what employees and customers think and accordingly find strategies to level up the company to the next stage. Although the company has a large direct sales staff, there wasn’t such a level of visibility happening when it comes to team activities. Proper capturing of customer information was always a task, which leads to a lot of wasted effort.
This campaign ‘India ka Printer’ has been recently launched to promote Canon’s Flagship PIXMA G series printers. It has been set to promote Canon’s multifunction inkjet printers across the country. The main motive behind such a campaign is to present Canon printers as the most suitable and ideal choice for every task of printing, right from corporate proposals, tenders, projects, homework, and even recipes. According to C. Sukumaran, Director, consumer systems the products and imaging communication products, the whole campaign of ‘India ka Printer’ is a very stand-out venture, as far as Canon is concerned, as it not only amplifies the technologically developed version and working of PIXMA G series but also takes the whole process of printing to the next level.
The team of Canon is very optimistic about the fact that the campaign would undoubtedly reach the customers in all its right senses and it would help in enhancing the positive mindshare among both home users and enterprises, be it small medium or large and even corporates.
