After three decades of effort, Canon is here with innovation in the field of photography. EOS R (canon camera and lens) system with greater creative abilities in the lens mount.
“Unlock”- a new campaign which exposes the mass amount of trait that the EOS R system exposes to the photographers. Canon is now conducting digital campaigns to disseminate knowledge in photography. They also provide Digital Master Classes in different major languages in various fields like genres of photography, editing, post-production, and filming by famous photographers in the industry.
The objective of the unlock campaign is to create consciousness about the benefits of the EOS R system. It can create innumerable creative opportunities in the field of photography and filmmaking. The notable features like full-frame lens designs, faster autofocus, and high-speed communication among lens and camera are the main attractions.
India became a hub for the creative photography field. Many passionate photographers have come with many creative ideas and succeeded in the field and thus photography becomes a famous passion and fashion for a young age. Even when the covid-19 hover around the world, when everyone was inside the house, creativity bloomed from rooms. Thus social media become the platform to establish photographic creativities. More than entertainment, photography has become a career option for many people. Canon brings many contests and live sessions with experts to engage their audience and photographers. The experts from various fields like wildlife, wedding, fashion, film making have brought Canon EOS Ambassador programs and these specialists are helping in spreading photo culture by Canon India across the country.
As the people are staying inside in this pandemic period, there discovered a behavioral change in them. The boredom which hits people in the time made a change in the thinking ability of people, they started to think creatively inside a room and OTT platforms also got much thorough acceptance among people and it paved way for more creative works (photo, video).
As the video content got much appreciation through social media, Canon begins this new campaign called “Unlock” for the creative owners and also to introduce the features of the EOS R system and its capabilities.
