New Delhi, January 30, 2025: Cantabil, a leading fashion brand, has collaborated with The Local Talk to launch a strategic branding campaign on the Pink Line of Delhi Metro. Known as one of the most prominent metro lines, the Pink Line connects key shopping destinations like Sarojini Nagar, Lajpat Nagar, Netaji Subhash Place (NSP), Rajouri Garden, and Delhi Haat—areas frequented by high-footfall shoppers with strong purchasing power.
The campaign leverages inside panel branding across metro coaches, with each train featuring 72 advertising panels spread across six coaches. This extensive coverage ensures maximum visibility among daily commuters.
Speaking about the initiative, Diamond Dogra, Director of The Local Talk, emphasized the significance of transit advertising, stating, “Metro branding is an excellent way to reach a captive audience. With a strong daily ridership, the Pink Line of Delhi Metro offers brands a powerful platform to enhance their visibility.” He further added that The Local Talk is well-equipped to execute advertising campaigns across metros, trains, and buses across India, providing brands with nationwide transit media solutions.
This campaign reinforces Cantabil’s commitment to reaching its target audience through high-impact, location-driven advertising strategies.