~ A Love Note on a Love Pin Board ~
5th February 2024, nationwide: As the month of love unfolds, Caprese, the premium handbag brand, adds an extra layer of affection with its #YourLoveNote College Campaign. This initiative was designed to provide an opportunity for everyone to share love notes in the era of slang and has transformed campuses into vibrant hubs of love and celebration. Along with this campaign, Caprese has also initiated a contest till 14th February 2024, where one has to DM the bill for their order (T&C: bill worth Rs. 4000/-), and they stand a chance to win a sponsored date night courtesy of Caprese Bags.
To celebrate the month of love with elegance, Caprese embarked on a campus takeover at St. Xavier’s College for the Business Conference event. The core activity of the campaign lies in an interactive love pin board, strategically placed on the college campus. Caprese engages with college students through insightful interviews, capturing their unique perspectives on love, style, and the excitement surrounding Valentine’s Day. Snippets of the vibrant love pin board activities and rapid fire are shared on Caprese’s social media, fostering a sense of community and celebration beyond the campus walls.
YouTube link to the campaign: https://youtu.be/C5CansAB0e0
