Leading omnichannel jewelry company CaratLane in India has unveiled a first-of-its-kind formal partnership with the well-known animated character Doraemon. The collection was made especially for children to captivate them in the same way that Doraemon’s magical pockets do. Each piece of the collection’s lightweight jewelry, including the earrings, bracelets, and neckpieces, is a unique interpretation of the beloved mascot.
The launch of the line falls with Raksha Bandhan, a time of year when CaratLane normally experiences a significant spike in traffic from customers looking to browse and buy children’s jewelry. For parents looking for unusual, eccentric designs for their kids to wear for the event, Doraemon is made to be the ideal fit.
The designs are made with a special protective coating that makes sure there are no sharp edges, which all mothers worry will make their children uncomfortable while wearing the jewelry. Eleven entirely jovial and fun designs created by CaratLane’s in-house karigars make up the collection. This collection is offered on the CaratLane app, online, and in shops throughout the nation at prices starting at just INR 5000.
The head of design and merchandise, Kinnari Shah, said of the line, “CaratLane is the ultimate destination for kids’ jewelry. It is going to be incredible now that we have Doraemon as another achievement. We were aware of how popular Doraemon is in India, and they will be thrilled to see the variety of designs we offer. Each piece in this series is expertly fashioned from 14kt gold and vivid enamel. They are especially kid-friendly and deliberately designed with all-day comfort in mind. Without a question, one of the most adored characters in the entire globe is DORAEMON, remarked Mr. Bhavesh Solanki, Regional Director (India, SAARC & MENA) from Animation International India – Doremon Agency, with regards to the relationship. The gadgets cat celebrated its 50th anniversary last year, and this partnership with CaratLane will keep it the king of the youngsters’ and teens’ hearts. The CaratLane and Doraemon kids jewelry cooperation is one of its best and most amazing partnerships, and we are pleased to work with one of India’s top jewelry brands and witness the licensing sector soar to new heights as a result.
As a market leader in jewelry for children, CaratLane has successfully introduced several collections in the past that were similar but catered to different age groups. These collections included formal partnerships with children’s favorite animated series like Peppa Pig, Dora the Explorer, and The Powerpuff Girls.
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