The revolutionary three-dimensional billboards were installed by the company in eight major cities, including Mumbai, Jaipur, Kolkata, Bengaluru, Hyderabad, Ahmedabad, Surat, and Baroda, thanks to the phenomenal success of CarDekho’s OOH campaign.
The advertising campaign, with the tagline Bharosa Kar Ke Dekho, emphasizes the value of trust as well as the ease of selling an automobile from the comfort of one’s home for the greatest price. The advertisement shows off how CarDekho enables home-based car sales and purchases. The revolutionary three-dimensional billboards were installed by the company in eight major cities, including Mumbai, Jaipur, Kolkata, Bengaluru, Hyderabad, Ahmedabad, Surat, and Baroda, thanks to the phenomenal success of CarDekho’s OOH campaign. The advertising campaign, with the tagline Bharosa Kar Ke Dekho, emphasizes the value of trust as well as the ease of selling an automobile from the comfort of one’s home for the greatest price.
The advertisement shows off how CarDekho enables home-based car sales and purchases. A large, well-lit billboard depicting a spinning trio of toy vehicles was created by the company. The bold writing of 5,000+ second-hand automobiles was shown as circular highways with vibrantly coloured spinning cars against a gloomy background. The striking photograph of star Akshay Kumar is boldly displayed on the right side of a straightforward yet effective design. Charu Kishnani, Sr VP-Marketing, CarDekho said- The enormous success of the OOH Campaign in just two months has been a tremendous experience for the entire CarDekho team,” the statement continued.
The purpose of our campaign was to show how CarDekho is about trust (Bharosa Kar Ke Dekho) and how it gives convenience by letting people sell and buy cars from the comfort of their own homes. The company had a significant 41 percent boost in impressions following this extremely successful two-month OOH campaign. The brand campaign “Bharosa Kar Ke Dekho” was a success as evidenced by the increases in used car business leads and top metro cities of 53% and 28%, respectively.
Customers can sell their used automobiles to CarDekho’s Used Car business offline in more than 100 marketplaces in India. With a database of more than 5000 used vehicles on the CarDekho platform, the company is selling high-quality pre-owned vehicles at more than 20 locations around India, including all major tier 2 cities and metropolises.
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