MUMBAI, 21 August 2023: Warner Bros. Discovery’s kids’ brands, Cartoon Network and POGO, are thrilled to unveil the 16th edition of the School Contact Program (SCP) in India, an initiative that connects with over 1 million children. With a focus on fostering engagement and igniting inspiration, the SCP will reach out to young minds in nearly 1400 schools across 16 cities. Rolling out in schools across India from August 21st until the end of October, the program strives to impart important values in students thereby nurturing holistic development.
SCP encapsulates two captivating concepts: Cartoon Network’s theme, ‘Titans of Tomorrow,’ champions virtues like recycling and energy conservation as essential components of children’s daily lives, fostering their active contribution to a better society. Conversely, POGO’s theme, ‘Heroes of Kindness,’ is dedicated to cultivating a more positive, joyful, and healthier community by inspiring and promoting various acts of kindness among individuals.
Uttam Pal Singh, Head of Kids Cluster, South Asia, Warner Bros. Discovery, said, “We are excited to roll out this year’s much-anticipated School Contact Program for kids. Through the much-loved cartoon characters and interactive content, our aim is to inspire students to become catalysts for positive change. By incorporating themes like ‘Titans of Tomorrow’ and ‘Heroes of Kindness’ into the program, we intend to nurture essential qualities such as kindness and best practices related to conservation and recycling within their lifestyles. What better way to achieve this than by reflecting the ethos of their animated companions—Chhota Bheem, Little Singham, and Teen Titans Go.”
With associate sponsors including Exo, Kellogg’s Chocos, and game partner Topps, Cartoon Network’s “Titans of Tomorrow” program champions environmental responsibility, akin to the ethos of ‘Teen Titans Go!’ characters. In parallel, POGO’s “Heroes of Kindness” initiative, also backed by Kellogg’s Chocos, Godrej Good Knight, and Ziggy Donuts, focuses on cultivating values of peace, empathy, and affinity, spotlighting characters like ‘Chhota Bheem’, ‘Little Singham’, and ‘Titoo’.
Azmat Jagmag, Head of Marketing – OTT and Linear at Warner Bros. Discovery, South Asia, said, ‘Bringing fans closer to their favourite cartoon characters from Cartoon Network and POGO is vital to our fan-first strategy. The 16th edition of the School Contact Program aims to captivate kids’ imagination and nurture positive personality traits through engaging activities. We are excited to design an initiative that encourages kindness and teamwork in young minds, all while delighting our fans across 16 cities.”
As an integral part of the engagement program, a forty-minute thematic session is being planned for each school. These sessions will include a diverse array of activities, including icebreaker sessions, thought-provoking discussions about sustainability, and promote incorporating acts of kindness into their daily routines. Additionally, the program will include hands-on activities related to the environment. These activities will lead to a special ceremony where students make a promise to make thoughtful and responsible choices for the planet’s improvement. Acknowledging students’ active involvement, participating students will receive engaging goodie bags and certificates from POGO and Cartoon Network, inspiring them to embrace and lead positive change.
During the upcoming weeks, the SCP will be held in various cities throughout India, including Delhi, Ghaziabad, Gurugram, Chandigarh, Ludhiana, Noida, Mumbai, Pune, Surat, Ahmedabad, Kolkata, Bangalore, Chennai, and Hyderabad.
