Chennai, 4th September 2024: Casagrand unveiled its latest brand campaign featuring cricketing legend Sourav Ganguly, as their new brand ambassador. Titled ‘Transforming Lives’, the campaign aims to inspire home-buyers across India by paralleling Ganguly’s revolutionary journey with Casagrand’s mission in the residential real estate space.
This campaign highlights Casagrand’s aim to provide quality and innovation mirroring Ganguly’s extraordinary achievements. It introduces the idea that a Casagrand home is a foundation for realizing one’s dreams and building a lasting legacy.
The campaign is brought to life through a television commercial (TVC) produced by Hi-Flicks Media, with Sourav Ganguly, fondly known as Dada, narrating his own journey of challenging the status quo and emerging as a game-changer in the world of cricket, aligning with Casagrand’s vision of transforming home buying in India.
TVC Link: https://www.youtube.com/watch?v=7hdFX10LFvs
Opening with visuals of Ganguly reflecting on his journey to become a celebrated captain, the commercial showcases how leadership, vision, and a relentless pursuit of excellence can change the game, whether in sports or in real estate. As the visuals shift from Ganguly’s triumphs to the homes built by Casagrand, the TVC conveys that Casagrand is not just building homes; it is trying to enhance the living experience with new products, services and solutions in residential spaces.
The campaign is now live across multiple platforms, including television, print, digital, and social media.
