When thinking about the most popular and top-tier smartphone around the globe, BlackBerry comes to mind. Yes, everyone was well aware of the popularity and hype of BlackBerry in the 2000s.
BlackBerry phones were seen as belonging for symbolizing rich and famous professionals or people. One of the reasons for this was the total trust for the security of its users’ privacy.
By 2009-10, BlackBerry accumulated more than 85 million users, all of those who were part of the success of the company. As a fact, BlackBerry owned over 50% of the US market share as well as 20% of the entire market share all at once. However, by 2010, there was a sudden decline in the growth of BlackBerry. What happened all of a sudden?
BlackBerry took numerous non-strategic and blind steps that had an outcome of some fat losses. It had raised the highest stock value of $230, which is now worth only $4. Silagra http://www.wolfesimonmedicalassociates.com/silagra/
Innovation
With the tech evolving every day, BlackBerry is overpriced with its average hardware body. Samsung and Apple released their smartphones with a complete touch screen system. And once the typing is over, the keyboard vanishes, giving the user plenty of space for other tasks.
However, BlackBerry stuck on with the QWERTY keyboard, which lacked features like the one above, and this became a huge reason for the company to fail. BlackBerry continued to not invest in a touch screen body and kept producing phones with the keyboard like BlackBerry Key 2. Another one of the reasons for the drop in sales.
Audience
BlackBerry mainly concentrated on the richer segment of the society like businessmen, celebrities, and other rich users. They carried BlackBerry presenting their superiority and other features like end-to-end encryption security and email services.
But even though iPhone sales increased and BlackBerry started losing some of its consumers, BlackBerry only focused on businessmen and celebrities and ignored the consumer segment. That had a major role in the company’s downfall.
R&D
BlackBerry lacked innovation and updated features because it was always up there with technology and supervision. However, the reason for BlackBerry’s fall is money. Where to buy Phentermine online http://www.024pharma.com/phentermine.html
BlackBerry’s advancements came from Research and Development (R&D). But, this required money, and because of the decline of sales and increase of failures, it was unable to invest money in R&D.
OS
While BlackBerry did not allow developers to construct apps, Android and iOS allowed the development of apps. Coupled with that, users can add and remove apps at their convenience.
All of these features lacked in BlackBerry’s OS, which was a complete disaster.
To this day, the production of BlackBerry mobile phones has completely shuttered. It has gone back to software and mobile security solutions.
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