Brands and companies are reinventing the rulebook of advertising and marketing. The biggest cheerleaders are their consumers because they are infants of momentary happenings, molded by technology and a blessed attention span of a goldfish.
Now, they consume coffee with memes. Memes are the cryptocurrency of content, some got the hang of it, some still a confused daisy. But, all the brands want a taste of it!
Traditional advertising is lagging nowadays, and memes are in the limelight. Some time back, sharing memes became a trend on social media platforms as people, particularly Gen Z voiced their opinions on different issues with a drop of humor.
Now, memes travel like lightning. The impact is so embedded that from cricketers and politicians, everyone gets a taste. Just while casually scrolling, thousands of memes will cross the eye.
Friendly social media banters through memes entered as a new concept and tagged everyone along in its frenzy. What began as a funny picture, from an angry Pakistani cricket fan to ‘Pawri ho rahi hai’ girl, is now a fully functioning marketing strategy.
From Mumbai Police’s awareness strategy to Tinder India popping bubbles of relationship myths, everyone communicates and engages through memes.
Not only that, the best thing about memes is that it is simple, easy, and very cheap. The only thing to know is how to use it in that specific moment or situation.
However, the question is: how to use memes in the correct manner, and is there a correct manner for creating memes?
Meme marketing can be subtle or very direct, but it should be assured with humor. Brands are waking up more business opportunities keeping in mind the youngsters. That led to the surge of a new type of marketing strategy called ‘meme marketing.’
From trolling to playful banters, memes became a language for everyone, including brands. A lot is being invested to create content by the youth, for the youth. Memes can be the eventual ice-breaker between the brand and its potential consumers.
Approximately 400 million users are using social media, and a major chunk is from India. That stat will rise with data schemes costing peanuts and smartphones’ availability touching every budget range, and youngsters especially are spending more time on social media.
Therefore, brands need to leverage this opportunity to convert people into potential consumers.
All that said, meme marketing is still in the budding stage, and it is developing as the days go by. Memes are easy, and there are a plethora of online meme creators that can collaborate with brands to remain in the game.
However, memes are not for everyone. It can be offensive and can backfire in a matter of seconds, leading to humiliation for brands.
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