Kraft removed a sexually suggestive advertisement off the internet following an immense sense of backlash on social media. The ad was called #SendNoods, and this was a campaign run by Kraft to get sales jump-started.
BuzzFeed News reported that while there were average moms concerned about their wards seeing sexual content appearing online, QAnon conspiracy theorists also grabbed onto the uproar, linking it into their possibly mass delusion around a deep state child-trafficking chain.
But even then, Kraft continues to use shocking marketing methods to grab consumer interest during the pandemic crisis. Around the time of National Noodle Day, this explicit idea of sending nude pictures, which are looked upon as a kind of “intimacy” in this smartphone age, has witnessed a rise in activity as people maintain physical distance. Promotional materials include an image of a bowl of mac and cheese being blurred, pretending to be a naked person, along with a humorous spot starring Vanessa Bayer, an SNL cast.
However, encouraging the promotion features, the comedian and actress find it difficult to clear the fog about whether participants should send noodles, not nude images. The sexually suggestive marketing play aligns with recent Kraft’s crafts to aid and maintain a sales boost it received during the health crisis.
And Kraft is doing exactly that, to seize on trends specific to the pandemic, especially the pantry-loading of comfort foods. As the general mass continues to quarantine amongst fears of a new corona infection, other brands are attempting to provide package-type services which could make someone’s day. Before the #SendNoods campaign, Taco Bell introduced an e-gifting function on its app and website that enables consumers to ship tacos to people along with personalized messages.
Similar to this edgy humor, in February, just before the pandemic shut down in the US, Kraft conducted a campaign on Valentine’s Day that pivoted around getting their kids to bed early so the couples can have more time to “get it on.”
Kraft Heinz, the parent company, is planning to drive up the marketing through the years to come as it looks to maintain momentum in sales. Also, in these coming years, the brand is planning to increase its working media dollars by more than 40%.
Follow and connect with us on Facebook, LinkedIn & Twitter
