Cashify, India’s leading e-commerce marketplace launched its first TVC with National Award winner Bollywood actor Rajkummar Rao because the brand ambassador. Ever since Cashify started its journey in 2013, its vision has been to beat India’s $4 billion used smartphone sector by making the sale of old gadgets a simple affair by helping customers with price discovery and making the foremost hand.
Conceptualized and executed by the in-house team & Motif Global, the 30-second creative uses humor, wit, and clear messaging, drawing awareness among the possible and existing customers about the benefit and convenience of selling old or used mobile phones using Cashify for immediate cash and free home pick-up.
The campaign comprises two films. the primary film reveals a conversation between two brothers, one being stuck in an exceedingly-universe situation, struggling to recover the loan. that’s when Cashify is stitched within the narrative as an answer highlighting various value propositions to the users including trust, convenience, maximum value, safe & hassle-free, free pickup, and instant payment.
within the second ad, the protagonist is asking the audience if they’re on the aim of shopping for a replacement phone and what they’ll do with their old phone. We all have that temptation of shopping for a current smartphone. And selling the old phone to assist fund the new purchase is often an honest option. But the question is that due to getting the foremost effective resale value for your phone?
The protagonist explains step-by-step how Cashify simplifies the tactic of managing your devices by helping you with price discovery, profit hand, and other such features in an exceedingly streamlined and efficient manner.
Earlier this month, the corporate announced that it’s roped in Rajkummar Rao as its first brand ambassador to push its products and services across offline and online mediums. the corporate will run this campaign across Television, OOH, Radio, and Social media channels within the upcoming months making it a 360-degree campaign. Commenting on the announcement of the campaign, Puneet Arora, Head-Content Strategy of Cashify, said, “As the country went into a lockdown for months, the requirement to possess a smartphone with internet connectivity and supportability of apps became a necessity.
Be it maintaining jobs or education, digital became the new normal. From online classes to working from home, Indians couldn’t cope without a gadget in hand. And for folks that couldn’t walk into a showroom and grab an innovative smartphone, refurbished devices came as a sigh of relief. With this campaign, we try and reiterate how Cashify makes selling or buying phones hassle-free. We are on our goal to remodel the way people sell their old gadgets online.
We are confident that this campaign will find resonance and preference amongst its audience and might reach bent more consumers and strengthen our positioning of being the foremost trusted e-commerce partner in India. Rajkumar as a brand ambassador could even be a sturdy face of our brand philosophy. We are looking forward to a multi-year engagement with him.”
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