Cashify, India’s most leading re-commerce marketplace has launched its first-ever television campaign with National Award winner Bollywood actor Rajkummar Rao as their brand ambassador.
Cashify started its journey in 2013 and its vision is to conquer India’s $4 billion used smartphone sector by making the resale of old gadgets easier to help customers with cash in hand.
Created by the in-house team along with MotifGlobal, the 30-second creative uses a clear sense of humour, wit, and an informative message by awareness among the prospective and existing customers of the brand about the ease and convenience of selling old or used mobile phones using Cashify for instant cash and free home pick-up.
The Ad campaign consists of two films. The first one opens up with a conversation made between two brothers where one got stuck in a real-life situation, struggling to recover the loan. For supporting him Cashify is stitched in the narrative as a solution highlighting different value propositions to the users including trust, convenience, maximum value, hassle-free & safe with a free pickup, and instant payment.
In the second campaign, the protagonist is pointing to the audience whether they are planning to buy a new phone and what they will do with their old phone. Most all have that temptation of buying the latest smartphone and selling the old phone to help fund the new purchase.
But the question is how to get the best value on resale for your old phone. The protagonist explains the step-by-step process of how Cashify simplifies the process of managing this scenario by helping you with the best price discovery, cash in hand, and other such features in a streamlined and efficient manner.
The company recently made its announcement of roping in Rajkummar Rao as its first brand ambassador to promote its products and services across multi-channels. The company plans to run the campaign across TV, Radio, OOH, and social media channels for the upcoming months making it a 360-degree campaign.
Commenting on the announcement of the campaign, Puneet Arora, Head-Content Strategy of Cashify pointed the current situation of the economy and the need for a smartphone and how refurbished devices came as a sigh of relief for those who couldn’t walk into a showroom and grab a new smartphone and the company aims to transform the way people sell their old gadgets online.
Through this campaign, the company expects to find resonance and preference amongst its audience and to reach out to many more consumers, and strengthen its positioning of being the most trusted re-commerce partner in India.
And pointed that “Rajkumar as a brand ambassador for Cashify will become a strong face to our brand philosophy and are looking forward to a multi-year engagement with him.”
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