This Independence Day, CashKaro released the “Bachat Ki Azaadi” campaign, which discusses the custom of haggling at neighbourhood stores like sabzi waalas and kaam waalis. The Rs 10 to Rs 20 that people try to save, however, signify much more to cherished neighbourhood vendors than to them.
CashKaro hopes to connect with and educate Indians about the other side with this campaign.
CashKaro, the largest Cashback & Coupons app in India, wanted to do something special for Independence Day that Indians could identify with. What can an Indian relate to more than haggling? Our innate nature has been passed down from the ancestors who came before us. It is what drives us Indians to constantly seek for the best value for our money. CashKaro is releasing a brand movie called “Bachat Ki Azaadi” with this in mind.
This movie explores our ingrained habit of haggling at neighbourhood stores, from our sabzi waalas to our kaam waalis. The 10 to 20 rupees we try to save, however, mean much more to our cherished neighbourhood sellers than they do to us. CashKaro hopes to capitalise on this sentiment and educate Indians about the other side of things. And CashKaro is always available to give you actual Cashback that you may transfer to your bank when we really want to obtain the most value for our money. CashKaro, which in addition to the exclusive price will offer its vast consumer base additional value.
The addition of Eros Now is significant because it expands CashKaro’s entertainment selection, which already includes products in the fashion, beauty, personal care, and electronics industries, among other categories. Offering Eros Now’s enormous content library, which includes 12,000+ movie titles, original series, music, short format content Quickie, and more with a discount offer, expands CashKaro’s offers as the market for online video consumption is expanding quickly. Users who subscribe to Eros Now with CashKaro can take advantage of exclusive discounts on the annual subscription.
Today, Entertainment Company established a strategic alliance with CashKaro.com, one of the biggest cashback and coupon websites in India. The partnership gives CashKaro members an unique discount on the annual Eros Now subscription and gives more people in the nation access to Eros Now’s extensive library of material.
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