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Branding and Advertising

Below the line promotional techniques, the new way to promote brands
Branding and Advertising

Below the line promotional techniques, the new way to promote brands

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Understanding the value of media attribution
Branding and Advertising

Understanding the value of media attribution

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The Demand for Brand Content Grows
Branding and Advertising

The Demand for Brand Content Grows

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Blackerry news alert icon “Splat”- The new swoosh?
Branding and Advertising

Blackerry news alert icon “Splat”- The new swoosh?

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Idea ‘Honey Bunny’ ad campaign goes viral, becomes highly successful
Branding and Advertising

Idea ‘Honey Bunny’ ad campaign goes viral, becomes highly successful

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Radio marketing for Greenlam
Branding and Advertising

Radio marketing for Greenlam

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TAM viewership ratings suspended till December on account of Digitization
Branding and Advertising

TAM viewership ratings suspended till December on account of Digitization

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Ad Council of India launches its new website
Branding and Advertising

Ad Council of India launches its new website

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Decoding the ad of “New Figo”
Branding and Advertising

Decoding the ad of “New Figo”

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How to get the positioning right?
Branding and Advertising

How to get the positioning right?

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