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Green Marketing – Part 1: Consumers going ‘Green’, is it really happening?- by Dr Dileep Kumar, Professor of International Business,University of Utara, Malaysia
Expert Views

Green Marketing – Part 1: Consumers going ‘Green’, is it really happening?- by Dr Dileep Kumar, Professor of International Business,University of Utara, Malaysia

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Dream Yuga from Honda – is it really a ‘dream’ bike?
Product Reviews

Dream Yuga from Honda – is it really a ‘dream’ bike?

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India’s Most Trusted Brands 2012!
Branding and Advertising

India’s Most Trusted Brands 2012!

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6 Issues Global CEOs have with their Marketing Teams!
Marketing Research

6 Issues Global CEOs have with their Marketing Teams!

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Joggers and Night owls- the new trend setters in shopping!
Consumer Behavior and CRM

Joggers and Night owls- the new trend setters in shopping!

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The 10 principles of ‘Fair Trade Businesses’
Marketing Ethics

The 10 principles of ‘Fair Trade Businesses’

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Kirana shop owners betting high on hypermarkets for better margins!
Sales and Distribution

Kirana shop owners betting high on hypermarkets for better margins!

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Internet Advertising Revenues – Soaring High!
Marketing Research

Internet Advertising Revenues – Soaring High!

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Nokia Gift Machine- A unique marketing concept by Nokia to build brand equity
Branding and Advertising

Nokia Gift Machine- A unique marketing concept by Nokia to build brand equity

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Apple Vs. Samsung Patent Verdict – How will it affect Samsung’s Sales in US?
Sales and Distribution

Apple Vs. Samsung Patent Verdict – How will it affect Samsung’s Sales in US?

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