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Government of India plans Rs. 100 Cr brand makeover – What can we make out of it?!
Branding and Advertising

Government of India plans Rs. 100 Cr brand makeover – What can we make out of it?!

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Samsung Vs Apple print ad – is it an ethical claim?
Marketing Ethics

Samsung Vs Apple print ad – is it an ethical claim?

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GraphEffect- the Facebook for Marketers
Social Media Marketing

GraphEffect- the Facebook for Marketers

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Jeevan Deep LIC policy: A financial inclusion product
Product Reviews

Jeevan Deep LIC policy: A financial inclusion product

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McDonald’s goes veggie in India, Why?
Consumer Behavior and CRM

McDonald’s goes veggie in India, Why?

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The animation industry in India to reach Rs 54 billion in 2014!
Marketing Research

The animation industry in India to reach Rs 54 billion in 2014!

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Consumers selling ‘more’ to buy ‘more’!
Consumer Behavior and CRM

Consumers selling ‘more’ to buy ‘more’!

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The magic of ‘Kareena’ brand!
Branding and Advertising

The magic of ‘Kareena’ brand!

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FDI in Retail – Why it could prove a threat to local retailers?
Sales and Distribution

FDI in Retail – Why it could prove a threat to local retailers?

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Celebrities endorsement- what do marketers gain??
Branding and Advertising

Celebrities endorsement- what do marketers gain??

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