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Case Studies

Case in Marketing Strategy: Is it time for Micromax to deliver global punch?
Case Studies

Case in Marketing Strategy: Is it time for Micromax to deliver global punch?

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Case in Marketing: The missing case of Japanese cars in Indian Luxury Car segment
Case Studies

Case in Marketing: The missing case of Japanese cars in Indian Luxury Car segment

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Case in Digital Marketing: New customer dashboard for Mahindra&Mahindra
Case Studies

Case in Digital Marketing: New customer dashboard for Mahindra&Mahindra

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Case study in Product Innovation: The Colgate Story
Case Studies

Case study in Product Innovation: The Colgate Story

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Case Study in Retail: Who wins the race in Indian online retail industry?
Case Studies

Case Study in Retail: Who wins the race in Indian online retail industry?

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Case Study in Branding: The Making of NaMo Brand
Case Studies

Case Study in Branding: The Making of NaMo Brand

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Case in Sales & Distribution: Big Bazaar adopts new distribution model ‘Big Bazaar Direct’
Case Studies

Case in Sales & Distribution: Big Bazaar adopts new distribution model ‘Big Bazaar Direct’

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Case in Product & Brand Management: Launch of Cafe Cuba by Parle Agro
Case Studies

Case in Product & Brand Management: Launch of Cafe Cuba by Parle Agro

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Case in Branding: Eveready beyond ‘Red’ and ‘Dry Cells’
Branding and Advertising

Case in Branding: Eveready beyond ‘Red’ and ‘Dry Cells’

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Case in Advertising: PepsiCo’s fight against lookalikes of Kurkure with new Housefull campaign
Case Studies

Case in Advertising: PepsiCo’s fight against lookalikes of Kurkure with new Housefull campaign

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