May 2, 2013: CavinKare which has its own dairy brand ‘Cavin’s’ launched its latest offering Cavin’s Milkshakes. The FMCG major which has diversified range of business launched these Milkshakes as part of their constant endeavour to come out with innovative and differentiated range of products. CavinKare which had earlier launched Cavin’s milk expect their range of milkshakes to be a favourite among children and adults. On the occasion of the launch of Cavin’s Milkshakes, T. D. Mohan, Joint Managing Director of CavinKare Pvt. Ltd. was quoted as saying that “Cavin’s Milkshake is another unique product that reflects the strong R&D and marketing focus within CavinKare. It is unique because it offers the healthy benefits of milk in a delicious mix of delectable flavours and creamy texture that makes it hard to put down.”
Cavin’s Milkshare is said to offer healthy benefits of milk and comes with Milk Nutrition like Proteins, Calcium, Minerals and Vitamin’s. Targeted mainly towards children who often give milk a miss, the company believes that this unique product would be lapped up by Mother’s and wives who are worried about the eating habits of their family especially children. Cavin’s Milkshakes which would be available in tetrapaks is made from Pure Cavin’s Milk and is available in four variants i.e. Vanilla, Banana, Strawberry and Chocolate.
The milkshake which is priced at Rs.20 for 200 ml tetrapak would initially be available in South India and later it would be available all over India.
