Chennai, 14th March 2025 – This Holi, Indica, the flagship hair color brand from the house of CavinKare, one of India’s leading FMCG major, is redefining celebrations by going beyond colors to embrace emotions, inclusivity, and care to elevate its #AddColorToYourLife initiative. The brand has unveiled two impactful digital campaigns, centered around its recently launched Indica Crème Hair Color reinforcing its commitment to fostering meaningful connections and spreading joy. The campaign will run across digital media platforms including YouTube and Instagram.
The first campaign under the #AddColorToYourLife initiative beautifully captures the essence of Holi, bringing a sense of belonging and embracing inclusivity. In a society where celebrations are often shaped by divisions, this campaign challenges conventions and reimagines the festival as a symbol of togetherness. Transitioning into #AddColorToSomeone’sLife, it shifts the focus from personal celebration to the power of inclusion, highlighting that Holi is truly meaningful when shared with all. The narrative follows a young boy excitedly preparing for Holi, eager to celebrate with his less fortunate friends. But when they are denied entry to his residential complex, he faces the harsh reality of exclusion. Seeking his mother’s guidance, he finds a way. Stepping outside the gates, he colors his friends with joy, making a powerful statement of inclusion. When questioned, his mother stands by him, challenging norms and reinforcing that Holi is about unity, not division. Through this heartfelt campaign, Indica Crème goes beyond colors, championing a deeper cause of breaking barriers and celebrating togetherness.
The second campaign shifts the focus to self-care and confidence. Many individuals hesitate to fully engage in Holi festivities due to concerns of damage caused by harsh, chemical-laden holi colors on their skin and hair. This campaign follows a young woman who initially refrains from participating, apprehensive about the potential damage. Her friend reassures her by giving safe gulaal (holi color). Indica implores consumers to play Holi to their heart’s content but with safe gulaal (holi color). Indica Crème Hair Color, which contains fewer chemicals & goodness of natural oils. Feeling reassured and empowered, the young woman confidently joins the celebrations, embracing the festival without hesitation.
Campaign Link: https://youtu.be/VBJX4WH_Idk?si=OPxfReLFIdO1FPcW
With these purpose-driven campaigns, Indica Crème upholds its dedication to making celebration of this festival of colors more enriching by embracing togetherness, well-being, and belonginess.
This Holi, #AddColorToYourLife with vibrancy, confidence, and care.
