For more than 25 years, the Indian-origin coffee conglomerate, Continental Coffee (CCL) has been offering top-quality coffee to its consumers in India, and all over the world.
Over 16 years ago, CCL put up India’s first freeze-dried coffee plant to serve international coffee brands. They had observed the global consumption habits in coffee and understood the immense potential.
After conquering the coffee market overseas, CCL launched its own branded Continental Freeze Dried this year. This was done exclusively for the consumers in the Indian market.
The legacy coffee company launched their first-ever national TVC to promote their premium instant coffee brand, Continental Freeze Dried. The television commercial displayed the process of freeze-dried coffee to consumers.
The coffee culture in the country has been accelerating for the past few years, and India’s coffee revolution has undergone many significant transformations. Even the coffee connoisseurs are significantly advanced, for they have gone from enjoying a simple home-brewed cup of coffee to seeking artisanal brews.
It is the right time for CCL to introduce Continental Freeze Dried, their premium instant coffee brand as their consumer base is now open for experimenting. CCL has perfected the process of manufacturing freeze-dried coffee after over 16 years of expertise in the field.
Their brand is the perfect choice for customers as it brings you the freshest of coffees that retain all the flavor and aroma of the coffee bean.
CCL’s purpose with the TV commercial was to familiarize coffee enthusiasts with the concept of freeze-dried coffee. To throw some light on the entire process, stimulating visuals and creatives of coffee beans and ice have been used.
They’ve also made it a point to show that not even a modicum of aroma and flavor is lost when the coffee is frozen at low temperatures to keep its true essence. The experience of inhaling in the lovely aroma of freshly roasted beans is magical.
As it is 100% pure in form, Continental Freeze Dried is one of the best choices in the entire category. Its superiority lies in the top-quality Arabica coffee beans, obtained from the finest Indian plantations.
Then there’s the best in the business freeze-drying technology that meticulously preserves all the essential components of the bean to give you a lovely, aromatic cup of coffee.
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