CEAT Tires has sent off its new mission highlighting Aamir Khan exhibiting the 5-star Honey bee (Agency of Energy Proficiency) rating got for its exceptional tires – SecuraDrive, SportDrive, and CrossDrive AT. The 5 Star rating demonstrates top-tier execution on the moving opposition coefficient and a characterized wet hold prerequisite.
The star rating is similar to the Energy Proficiency stars for shopper durables in the nation and permits the buyer to be engaged in their purchasing choice, empowering them to get rid of confusions like more extensive tires, gentler tires, style, and so on, while picking a reasonable tire. Conceptualized by Ogilvy India, the TVC discusses how most youths are searching for trendy tires which give their ride a manly, cool look. Through the TVC, Aamir Khan instructs the customers to search for 5-star Honey bee rating tires all things being equal, to guarantee a protected drive. The mission will be noticeable on all take-out matches of the footfall world cup on Sport18 HD, SD, and Associated television.
The mission would likewise be enhanced on advanced stages like Youtube, Facebook, Instagram, In-shorts, and TeamBHP. Lakshmi Narayanan B, CMO, CEAT Tires, said, “Conveying a novel suggestion, we mean to drive more noteworthy mindfulness among purchasers on the need to utilize Honey bee evaluated tires for their vehicles. CEAT’s 5-star evaluated tires furnish more prominent eco-friendliness alongside the commitment to a protected and consistent excursion. As the public authority has stepped up to the plate and carried this framework to the universe of tires, at CEAT we put stock in being the forebearers of such significant changes for the purchaser.
The 5-star rating has been granted for an enormous scope of CEAT tires across our foundation of SecuraDrive, SportDrive, and CrossDrive AT. Rohit Dubey, Leader Imaginative Chief, Ogilvy, “Basic things are the hardest to break and we’re happy we could. We attempted to address the tire buy thinking in a shortsighted style. We secured in on this approach remembering the coordinated factors and star’s assets. Likewise, with Mr. Amir Khan, one doesn’t simply get a star ready, one gets a very developed imaginative psyche who loves to team up. He would feature the discoursed that could improve, the spots where the beats could be, and numerous different angles. All things considered, a great collaboration. We are certain that this mission will have a constructive outcome on the brand.”
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