Mumbai, 30 October, 2024: This Diwali, Amazon Fresh is delivering much more than groceries; it’s delivering festive joy infused with tradition, creativity, and convenience and super savings! In a season brimming with togetherness, cheer, and cultural beauty, Amazon Fresh embraces the spirit of Diwali in a unique and heartfelt way. Amazon Fresh brings the magic of Diwali into every home with a special Diwali Token of Love Card and a vibrant Rangoli stencil to bring together families to celebrate and enjoy the festive season.
As part of the campaign, each purchase comes with a beautifully crafted card featuring a perforated Rangoli stencil, available in four distinct designs that change with every order. Rangoli has long been a symbol of prosperity and joy during Diwali, and this thoughtful addition allows families to create fresh, vibrant artworks, celebrating the festival’s essence of tradition, creativity, and community. By offering new designs with every order, Amazon Fresh keeps the excitement alive, helping families honour the festival’s heritage while preparing for Diwali in a more creative and engaging way.
Why settle for ordinary when you can make your Diwali extraordinary? Get all your festive essentials from Amazon Fresh and earn cashback with every shop! From glowing diya lights to pooja must-haves and sweet treats – everything is covered. Plus, enjoy delivery as fast as 2 hours!
But there’s more! The experience doesn’t stop at Rangoli. Each card includes a QR code, providing seamless access to the Amazon Fresh Diwali Essentials Store. From festive decor to delicious ingredients and sweets, everything needed to light up your Diwali celebrations is just a click away. Amazon Fresh brings tradition and convenience together, making it easy to prepare for the festive season with everything you need at your fingertips. The campaign is set to unfold across Bangalore, Delhi, Hyderabad, and Mumbai.
But that’s not all! What’s Diwali without indulging in your favourite festive recipes? Explore our exclusive Diwali Recipe Corner and whip up delights like Kaju Katli, Coconut Karaji, and crispy Namak Pare with just 1 click to get all the ingredients!
Time period: 24th Oct-31st Oct
🌟 Flat Rs 300 cashback on weekdays
🌟 Flat Rs 400 cashback on weekends
🌟 Rs 50 cashback on fresh fruits & vegetables till Diwali (31st Oct)!
As the creative partner behind this initiative, Schbang plays a vital role in bringing this vision to life. With an understanding of both the emotional depth of the festive season and the convenience consumers seek today, Schbang has helped ideate a campaign that blends heartwarming tradition with effortless modernity.
Dhruv Wahi, Lead – Brand Marketing & Traffic, Amazon Fresh expressed “ At Amazon Fresh, we are committed to provide our customers with incredible savings on their grocery needs through a wide selection of high-quality products with the convenience of scheduled delivery. This festive season, we’ve experienced a significant surge in consumer demand, reflecting the trust our customers place in us. The first 48 hours of Amazon Great Indian festival 2024, saw customers avail cashbacks and bank offers on groceries on Amazon Fresh resulting in average customer savings increase by 1.5X over last year. As a gesture of gratitude, this campaign aims to thank our customers for their continued support by offering them a creative way to beautify their homes this Diwali—with vibrant Rangolis designs. We continue to elevate online grocery shopping experience for customers through great offers and no additional charges”
Vrinda Bajaj, Group Solutions Manager – Brand Solutions, Schbang said, “This Diwali, Amazon Fresh isn’t just delivering groceries; it’s delivering memories, smiles, and the timeless joy of togetherness. With this activation, we aimed to infuse the magic of tradition into every Amazon Fresh order, transforming it into more than just a delivery — it’s an experience. At Schbang, our goal was to blend creativity with heritage, designing an unboxing journey that brings back the nostalgia of celebration, while making modern convenience a part of the festive joy.”
