Mumbai, 14th September 2022: NIC Honestly Natural Ice Cream, the fastest-growing ice cream brand in India is set to be a part of Navratri festivities. Celebrate the auspicious festival of Navratri with NIC Honestly Natural Ice Cream and follow the age-old tradition of Navratri upvas while enjoying NIC Honestly Natural Ice Cream’s #UpvasFriendly ice cream flavours.
Speaking about the Navratri festive-special ice cream flavours, Sanjiv Shah, Director, NIC Honestly Natural Ice Cream said “Navratri is a very important festival for Indians as people pray to Goddess Durga by chanting mantras, reciting bhajans and shlokas, and most importantly, follow a strict upvas for nine days. NIC Honestly Natural Ice Cream can be a part of their fast since we use all-natural ingredients, pure milk, fruits and dry fruits which are #UpvasFriendly. We want the Navratri upvas to be healthy, but tasty.”
The purpose of this fast is to detox and strengthen the body from within and to avoid specific heat-generating ingredients during the festival. Just like the nine colours of Navratri, NIC Honestly Natural Ice Cream connects with the people in its own, unique way.
The Orange colour signifies energy & happiness just like NIC Apricot ice cream which always puts a smile on your face. The White colour signifies purity & peace like NIC Tender Coconut made of coconut malai, and pure milk. The Red signifies beauty & fearlessness like the NIC Strawberry ice cream which is made using luscious, handpicked strawberries. Royal Blue colour signifies good health and prosperity like the healthy NIC Kala Jamun ice cream which is made using real jamuns. The Yellow colour signifies brightness and happiness similar to NIC Alphonso Mango ice cream which is made using bright, ripe mangoes and real mango chunks. The Green colour signifies new beginnings and growth like NIC Sitaphal ice cream which is made using freshly grown Sitaphals. The Grey signifies the strength of transformation just like the NIC Cookies & Cream ice cream which is made using the perfect blend of cookies & cream. The Purple colour signifies intellect and peace just like NIC Mixed Berries ice cream, a delicious blend of three berries, coming together in peace. The last colour, Peacock Green signifies the fulfilment of wishes just like India’s favourite after-meal flavour, NIC Paan. To give a burst of flavourful tastes to end the festival on a sweet note.
NIC Honestly Natural Ice Cream is the most popular ice cream brand on various FoodTech platforms such as BlinkIt, Swiggy Instamart, Zepto, Dunzo, Big Basket, Amazon Fresh and more. The brand has a strong presence in more than 80 cities across metros, tier 1 & tier 2 cities and is gradually expanding into tier-3 cities as well.
