Get ready to level up your Raksha Bandhan celebrations this long weekend with Zepto’s latest campaign, “Rakhi Aapki, Lifafa Humara.” We’re bringing the festive vibes with a modern twist on the traditional Shagun ka Lifafa. And trust us, you don’t want to miss out!
After the massive success of our 3rd-anniversary campaign, where we delivered a whopping 750,000 orders, we’re setting the bar even higher. This Raksha Bandhan, we’re gearing up to deliver over 3.5 million orders in just three days! Yes, you read that right—3.5 million!
So, what’s the buzz about? Well, we’re giving the age-old Shagun ka Lifafa a Zepto-style makeover. Inside this Raksha Bandhan special Zepto lifafa, both the brother and sister get a special scratch card with a chance to win prizes worth Rs. 5 crores including cars, a luxurious trip to Dubai, iPhones, TVs, speakers, washing machines, and many more exciting gifts! And here’s the best part: everyone’s a winner—no lifafa goes empty, not even for the brothers!
We’re also rolling out a hilarious rap ad-film that perfectly captures the fun, teasing, and love that defines sibling relationships. It’s all about playful banter, wrapped in a catchy tune, and guaranteed to make you smile. We promise a mix of laughs and those heartwarming moments that make Raksha Bandhan unforgettable.
Campaign Video: Shagun ka Lifafa
“Shagun ka Lifafa holds cultural significance during Raksha Bandhan, and we decided to take the sibling rivalry to a whole new level” said Chandan Mendiratta, Chief Brand officer, Zepto. “We’re thrilled to partner with Dabur and many other partners including Easemytrip, Ariel and Tide to bring exclusive prizes and experiences to our customers, making this festival even more special.”
Starting August 16, 2024, you can catch the Shagun ka Lifafa ad film across all your favorite digital and social media platforms. So, get ready to celebrate with Zepto, where convenience meets celebration, and everyone walks away with a win.
How’s that for making your Raksha Bandhan a bit more exciting?
