Mumbai, 19th December 2024: Celebrating 20 iconic years of redefining youth reality entertainment, India’s longest-running adventure reality show MTV Roadies is back with a bang! Hero Karizma MTV Roadies Double Cross Co-powered by Avvatar Sports Nutrition and POCO premieres on 11th January 2025, promising a season like no other. With the new theme, Double Cross, trust will be scarce, alliances fragile, and loyalty tested to the extreme — ushering in an era of unmatched intensity and drama. The show premieres every Saturday and Sunday at 7 PM on MTV and JioCinema.
Rannvijay Singha returns as the host, joined by a powerhouse lineup of gang leaders. Prince Narula celebrates his 8th year on the show, while Rhea Chakraborty is back to defend her winning streak. Neha Dhupia makes a dynamic comeback on the show, and youth icon Elvish Yadav joins as a fiery new addition.
This season, MTV Roadies brings together an electrifying cast with personalities from diverse backgrounds and unique experiences, promising to captivate a broader audience. While staying true to its loyal fanbase, the show aims to engage new viewers, reflecting the evolving spirit of today’s youth, ensuring a vibrant and inclusive audience mix.
MTV Roadies Double Cross has roped in Hero Karizma as the title sponsor, symbolizing power, style, and the spirit of adventure. Co-powered by Avvatar Sports Nutrition and POCO, the show’s thrilling journey is amplified by these strategic partnerships, further intensifying the excitement for both contestants and viewers.
Adding to the excitement, JioCinema offers exclusive narratives that elevate the Roadies experience. Roadies Battleground is a digital contest to win a coveted spot in the journey as a wildcard, joining the show mid-season to shake up the game like never before. For the first time in the show’s history, viewers will also get access to the raw and unfiltered drama of the Roadies Group Discussion (GD) Feed. This unique feature showcases the complete journey of contestants, from their initial group discussions to their auditions, allowing fans to witness every defining moment leading up to the Roadies adventure. Roadies GDs stream Monday to Friday at 7 PM giving the audience more than just weekend viewing.
Commenting on this monumental 20th season, Anshul Ailawadi, Business Head – Youth, Music & English, said, “MTV Roadies has defined youth entertainment for 20 years, evolving into an unforgettable pop-culture phenomenon. The show is a cultural force that inspires action and ambition. This legacy has been brought alive with impactful partnerships that resonate with the Roadies spirit – Hero Karizma, Avvatar Sports Nutrition and POCO join us on this landmark season, reaching out to the show’s ever-growing pan-India audience.”
Speaking about the successful partnerships, Vivek Mohan Sharma, Head – Branded Content and MTV Properties Revenue, said, “MTV Roadies, now in its landmark 20th season, continues to be a powerful platform for brands to connect authentically with India’s dynamic Gen Z and Millennial audiences. Our partners this year – Hero Karizma, embodying the thrill of biking adventures; Avvatar Sports Nutrition, fueling energy and endurance; and POCO, blending cutting-edge technology with entertainment – seamlessly integrate their products and values into the show’s narrative. This synergy not only drives tangible engagement with the target audience but also delivers immersive, high-impact brand experiences. Roadies remains the ultimate stage for brands to build affinity and inspire action.”
Commenting on the partnership, Ranjivjit Singh, Chief Business Officer (India Business Unit), Hero MotoCorp, said, “The journey of MTV Roadies began with Karizma, the motorcycle that powered the dreams of millions of adventurers across India. Karizma not only became the first partner of this groundbreaking show but also inspired its very foundation. And together, we have a shared legacy of empowering the youth and celebrating the spirit of adventure. Returning as the Title Sponsor of MTV Roadies Season 20 with our legend- Karizma XMR, we are excited to reignite this iconic partnership that played a pivotal role in shaping India’s riding culture. Karizma XMR is more than just a motorcycle—it stands as a symbol of passion, performance, and freedom. Through this collaboration, we aim to inspire a new generation to embrace the thrill of riding and embody the unstoppable spirit of Roadies.”
Akshali Shah, Executive Director, Parag Milk Foods, comments, “With our commitment to helping #ReconstructYourself through high-quality whey protein and sports nutrition supplements, Avvatar is thrilled to partner with MTV Roadies Double Cross, a show that embodies determination, grit, and the relentless spirit of today’s youth. At Avvatar, we stand for strength and endurance, values that deeply align with the challenges and journeys showcased on Roadies. Through this collaboration, we aim to inspire the next generation to push boundaries, overcome challenges, and embrace a healthier, stronger lifestyle as they #Reconstruct their limits.”
Himanshu Tandon, Country Head – POCO India, said, “Our association with MTV Roadies Double Cross reflects our commitment to providing cutting-edge technology that keeps people ahead of the curve. It’s about equipping go-getters with the tools they need to stay connected, adaptable, and ready to embrace every challenge with confidence.”
Hero Karizma MTV Roadies Double Cross Co-powered by Avvatar Sports Nutrition and POCO, promises fierce rivalries, bold strategies, and thrilling twists that will fuel an adrenaline-fueled adventure like no other!
Watch the promo here – https://www.jiocinema.com/videos/mtv-roadies-double-cross-official-promo/4077379
