India, 13th January 2025- In 2020, Amrita Singh and Mattia Antonio Cianca’s collaborative efforts led to the formation of a distinguished partnership, culminating in the founding of CELLAR 33 in 2023. Based in Bordeaux with a special focus on the Indian market, CELLAR 33 is an International Export and Marketing Agency. CELLAR 33 is dedicated to curating and promoting an exclusive selection of Champagne, Wine, and Spirits.
With a strong focus on brand elevation, Cellar 33 has become a trusted agency in the export, marketing and communication of Premium Champagne, Wine and Spirits. The agency prides itself on its ability to foster robust business networks and provide strategic branding solutions that resonate with discerning clientele. Their portfolio features active participation in prestigious exhibitions, including Vinexpo 2022 (Mumbai & Delhi) and ProWine India 2023 and 2024. With profound knowledge of products, processes, and people, CELLAR 33 blends decades of branding and marketing expertise with deep wine and sommelier knowledge, offering unparalleled insights and solutions to elevate brands within the esteemed Wine and Spirits community.
Cellar 33 made a memorable impact with a successful showcase at ProWine India 2024, presenting a curated portfolio of Premium Champagne, Wine and Spirits to an enthusiastic audience of industry professionals, sommeliers, and connoisseurs. As a company dedicated to premium beverages, their presence at the event highlighted their commitment to bringing the finest selection from Europe to the Indian market.
With 25 producers and 42 distinct offerings, Cellar 33’s showcase featured exclusive collections, including 14 renowned Champagne producers, the iconic Crémant de Bordeaux, and top selections from Château de Pressac and Château de Lacquy. The highlight included appearances by global soil experts Claude and Lydia Bourguignon, who shared insights on terroir’s influence on wine quality and character.
The collection highlights premium Cognac and Armagnac, complemented by the artisanal Archibald tonic, which brings a modern twist to beverage experiences. Additionally, the world’s best cider for 2023 enriches the portfolio, showcasing the depth and diversity of Cellar 33’s offerings.
As market trends evolve, Cellar 33 remains at the forefront, providing exclusive recommendations and insights to guide its partners and clientele. This dedication to education and innovation cements the brand’s position as a trusted authority in the premium beverage landscape.
Amrita Singh, Co-founder, Cellar 33 said, “Cellar 33 represents our shared passion for wine and our commitment to bringing the finest selections to the Indian market. From hosting globally recognised experts like Claude and Lydia Bourguignon to presenting an exceptional portfolio at ProWine India 2024, we aim to redefine the premium beverage experience for our partners and consumers. We are proud to combine our expertise with a dedication to authenticity, offering a diverse range that truly elevates the wine and spirits landscape in India.”
Mattia Antonio Cianca, Co-founder, Cellar 33 said, “Our vision for Cellar 33 has always been to bridge the gap between global excellence and the evolving Indian market. Through our curated portfolio and strategic presence at industry-leading exhibitions, we have showcased not only exceptional beverages but also the importance of terroir and craftsmanship. Cellar 33 is more than an agency; it is a platform that celebrates innovation, education, and the artistry behind every bottle, setting new benchmarks in the premium beverage industry.”
With its unparalleled offerings and commitment to excellence, Cellar 33 is redefining the beverage scene in India, setting new standards and enriching the market with its distinctive selections.