Cerana Meads Honours Bees and Emphasises Sustainable Honey Sourcing on World Honey Bee Day

Cerana Meads, India’s leading mead brand, is commemorating World Honey Bee Day by emphasising the crucial role of sustainable honey sourcing and environmental guardianship in supporting bee populations. As custodians of this ancient craft, Cerana recognizes the importance of preserving bee habitats and ensuring ethical honey procurement practices.

Mead, a time-honoured alcoholic beverage crafted from fermented honey, symbolises the harmonious relationship between humans and bees, deeply rooted in history and culture.

Cerana is committed to ethically sourcing honey. This means not stealing the honey that bees use for their own sustenance but only collecting from the “super chamber” of the bee box where the surplus honey is stored by the bees. This also ensures minimum disruptions to the bees in the bee boxes.  Cerana’s meads are pure, natural, and free from any synthetic additives, preserving the essence of honey’s flavours.

The brand takes pride in showcasing the diverse honey varieties they source from across India, including Lychee honey from Bihar and Uttar Pradesh, Jamun honey from Maharashtra and Madhya Pradesh, Mustard honey from Rajasthan and Multi-floral honey from Himachal Pradesh. Each honey imbues Cerana’s meads with unique and authentic flavours, reflecting the rich biodiversity of the region.

In alignment with its sustainability goals, Cerana is actively reducing its carbon footprint by sourcing materials locally and implementing eco-friendly practices throughout the production process.

Furthermore, Cerana recognizes the ecological benefits of mead consumption, as it is strongly aligned with beekeeping it promotes cross-pollination of flowers, fostering biodiversity and supporting bee populations.

With a commitment to quality, innovation, and environmental responsibility, Cerana Meads has produced 25,000 litres of mead to date, paving the way for a bright and sustainable future for both the brand and the planet.