Amazon.in today announced an impressive double-digit growth across kitchen and home appliances from top brands such as Prestige, Havells, Borosil and Nestasia in Chandigarh. Customers from the city also showcased growth towards healthier and hygienic kitchen products driving demand for air fryers, juicers, water purifiers and more. Additionally, with cricket fever sweeping the nation, the city is also seeing 2X YOY growth for cricket bats. Further, Punjab witnessed close to 40% YoY growth in cycles and fitness equipment.
After successfully concluding the first edition of Home and Kitchen Xperience Arena in Lucknow, Amazon.in conducted a daylong event in Chandigarh today featuring products across Furniture, Home Essentials, Kitchen & Appliances, Home Décor & Lighting, Sports & Fitness, Electric Vehicles, Auto Accessories, Outdoor & Gardening categories and much more. This one-of-a-kind showcase gave media and partners a chance to experience their favorite brands and products while interacting with Amazon India’s leadership.
Commenting on the occasion, K N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India said, As India’s most preferred, trusted, and loved online marketplace, we’re thrilled to witness 30% QOQ growth across Punjab and Chandigarh on Amazon.in for the Home and Kitchen business. With our unwavering commitment to become ‘har muskaan ki apni dukaan’, we at Amazon.in are dedicated to delivering exceptional customer experiences and the widest selection of products across top brands and price points. Chandigarh holds great significance for us, and we’re excited to present Amazon.in’s Home and Kitchen Xperience Arena to the city.
Here are some shopping trends that have been witnessed in Punjab and Chandigarh:
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Soaring demand for the Home, Kitchen and Outdoors products: Punjab is one of the fastest-growing states for Kitchen products such as air fryers and mixer grinders with more than 30% YOY growth. Due to excessive cold winters, 100% YOY growth was witnessed across room heaters and over 50% for water heaters. In 2023, approximately 50,000 customers availed installation services from Amazon.in across the state indicating an increase of 1.4X YOY. To further elevate the shopping convenience for customers, Amazon.in launched its in-house services in Chandigarh and Ludhiana to provide a superior customer experience across various categories like Fans, Kitchen & Bath Accessories, Chairs and more
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Demand spike for cooling essentials: With summer reaching its peak, Amazon.in is providing an unmatched selection of coolers and fans. Also, desert coolers are a top choice amongst consumers, witnessing more than 75% YOY growth
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Deeper penetration across tier 3 and beyond regions: 70% orders are coming from tier 3 cities, towns and villages across Punjab
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Growing confidence in purchasing industrial supplies and medical devices on Amazon.in: Across Punjab, there has been significant growth witnessed across thermal printers, deep freezers, CPAP, and BiPAP machines indicating growing trust of B2B customers in buying industrial supplies and specialized healthcare products through Amazon.in
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Rising preference for sustainable products: Across Punjab, 1000+ families invested in solar indicating increased awareness about renewable energy in the city and witnessed more than 64% YOY growth. Further, Kraft seeds emerged as the most loved gardening brand with Ugaoo being the fastest growing one that saw more than 3X growth (YOY)
Saving during the Summer Season and throughout the year
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Customers can get an additional INR 750 off on coolers at a minimum purchase of INR 7500 for limited period
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Customers shopping with the Amazon Pay ICICI Bank Credit Card get unlimited 5% (Prime customers) and 3% (non-prime members) cashback along with exciting rewards. Moreover, eligible customers can also avail up to INR 60,000 with Amazon Pay Later. Visit Amazon Pay to find out more
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