Canon India has introduced its own corporate campaign, “Big Smile with Canon,” in an effort to forge a closer connection and make the brand approachable to the younger generation of consumers. The campaign consists of five episodes featuring Mr. Anshu Mor, a well-known stand-up comedian and former top business leader, and Mr. Manabu Yamazaki, President & CEO of Canon India. With this partnership, Canon highlights a one-of-a-kind, distinctive campaign, using a creative strategy to enhance its reputation as a young brand that the millennial client group can identify with. With its dependable cutting-edge technology and first-rate services, Canon, a prominent Japanese company in the imaging sector, has established a solid reputation. Canon India is increasing its connection with Indian customers with this campaign as the firm marks its 25th anniversary in India. “I am happy to announce the launch of our latest campaign, ‘Huge Smile with Canon,’ an effort from our side to spread big smiles throughout our audience and staff alike,” stated Mr. Manabu Yamazaki, President and CEO, Canon India, in response to the launch. With this campaign, we hope to establish ourselves as a young company that consistently releases items that follow market trends as well as ads that are timely and, most importantly, approachable. We are confident that the messaging featured in this series will hold viewers’ interest and help us connect with millennials, positioning Canon as a company that is aware of the needs of Generation Z. Working with a skilled stand-up comedian like Mr. Anshu Mor has been a memorable and enjoyable experience for me, and I believe it has further endeared me to India’s lovely culture.
These episodes have the perfect blend of covering mentorship, corporate culture, work-life balance, passion, and creativity in a unique way. Canon’s corporate philosophy of pleasing everyone – its workers, partners, consumers, and community at large – is in accordance with this novel and creative plot twist of a leading brand CEO working with a comedian. Canon has also scheduled a plethora of internal engagement activities with the staff over the course of 5 weeks as part of the campaign’s two-pronged strategy. The company firmly believes that in order to delight clients, one must always feel joy. Mr. Anshu Mor remarked, “As a creative, I am always on the search to create original content that is humorous and accessible. As a former business professional who had the opportunity to combine his love of stand-up comedy with the corporate values of such a well-known imaging brand, I place a great significance on this endeavour. I’ve never communicated with a Japanese CEO before, never alone in such a creative way. Working on that project was undoubtedly a lot of fun, and talking with Mr. Manabu Yamazaki and discovering his sense of humour were both incredible experiences. I discovered more about Canon’s culture and how they uphold their credo of “Spreading Big Smiles” to their stakeholders during the shoot.
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