CarDekho.com is India’s leading car search venture that helps users buy cars that are right for them. Its website and app carry rich automotive content like expert reviews, detailed specs, and prices, comparisons similarly as videos and pictures of all car brands and models available in India.
The corporate has tie-ups with many automobile manufacturers, quite 4,000 car dealers, and diverse financial institutions to facilitate the acquisition of vehicles. CarDekho.com has launched many innovative features to verify that users get an immersive experience of the car model before visiting a dealer showroom.
In an exclusive interview with Adgully for his or her column talking insights, Charu Kishnani, Senior vp – Marketing, CarDekho, speaks about their new cause to focus on the trust give some thought to all or any their communication, engaging key audiences through digital, cinema, and OOH mediums, and more.
Why should a buyer or a seller come to the CarDekho platform to urge or sell their car? How are you different from several other online platforms that are within the identical business?
CarDekho is that the most important auto-tech player within the country. Through the years we’ve targeting creating a sturdy business that’s built on Trust. CarDekho began as a discovery platform for innovative cars and some years ago moved into the business of shopping for used cars as there was an infinite gap within the market and it lacked transparency.
Many folks were accustomed traditionally running on the aim of varied dealers or mechanics to urge a buying deal of their car and acquire the correct price for it. The strategy seemed tedious and lacked trust. The whole idea of selling your car on CarDekho is that it’s convenient, hassle-free, and should be done from the comfort of your home. Our process is transparent and straightforward.
Once you book a gathering on CarDekho, our CarDekho executive inspects your car, does a radical evaluation, and presents it to the customer. The price is then determined based on the car’s evaluation, resulting in the most cost-effective price. The money is transferred promptly, and the RC transfer is also guaranteed.
How do you conceive to measure the effectiveness of this campaign? What reasonably goals have you ever set to gauge the campaign?
Since it’s an awareness campaign, we wanted to extend traffic to the location and make people aware that there’s a unique way of selling their car, which may be an awfully easy process. The campaign up to now has helped increase brand searches by approximately 20%-30% and saw a 30%-40% increase within the amount of appointments booked by the consumers to sell their cars. These, in it, are an oversized highlight for our new campaign.
This only goes to point that more and more people trust us when it involves selling cars online and believe our vision of transparency, trust, and offering the foremost effective price during an awfully very hassle-free manner. Our ad on YouTube has already garnered over 11.5 million views and has some great positive reviews.
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