Launched in 2021 video streaming platform Chaupal TV has been catering to the enjoyment desires of Punjabi, Haryanvi, and Bhojpuri-speak me audiences. Since its release, the OTT platform has witnessed extraordinary personal engagement and, at present, enjoys a personal base of greater than 3 million, says Sandeep Bansal, Managing Director, Chaupal TV.
He similarly affirms that Chaupal’s USP is that its miles the world’s first multiregional OTT platform released globally. “We take pleasure withinside the reality that Chaupal has launched over ninety assets, along with originals and exclusives inside one 12 months,” he adds.
In an interview with Bansal dwells on the period of the outstanding increase of the OTT platform, the content material method, the increase of local OTT, factors of manufacturing, etc.
Excerpts:
How has the adventure of Chaupal TV been when you consider that release? How has the personal engagement been?
Since its release in 2021, Chaupal has witnessed extraordinary personal engagement and, at present, enjoys a personal base of greater than 3 million. As ways as personal engagement on social media are concerned, the platform has touched over forty million customers through video perspectives publish engagements, and shares. It’s enjoyable to recognize that Chaupal has appealed to clients thru its authentic and unique content material in 3 local languages: Punjabi, Haryanvi, and Bhojpuri.
What is the USP that differentiates you from different local OTT gamers in India?
Chaupal’s USP is that its miles the world’s first multiregional OTT platform released globally. It caters to the enjoyment desires of Punjabi, Haryanvi, and Bhojpuri-speakme audiences by supplying them with content material withinside the local languages. We take pleasure withinside the reality that Chaupal has launched over ninety assets, along with originals and exclusives within 12 months.
Chaupal TV had greater than seven lakh downloads withinside the first few months. What is your goal for these 12 months and beyond? What are your plans for target market engagement?
We are extraordinarily nice about Chaupal’s increase. By subsequent 12 months, we’re looking ahead to as many as 10 million downloads. Our awareness is to cater to the local enjoyment desires of various audiences in India and abroad. We have launched crime thrillers, romantic and sensible movies, and an internet collection, and now we’re bringing women-centric content material to audiences. Providing various and particular content material on Chaupal is our device for attracting our target market.
What is your content material method to draw greater audiences?
While we’re generating our authentic movies for the target market, we’re continuously shopping for theatre-launched movies, too. The handiest timetable is to shop for content material that the loads could need to watch.
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