Mumbai, 24th October, 2024: In an effort to connect with a broader audience, Chinese Wok, one of India’s leading QSR chains specializing in Chinese cuisine, has partnered with the much-anticipated film Bhool Bhulaiyaa 3, marking the brand’s first-ever movie integration. This exciting collaboration with the renowned Bhool Bhulaiyaa franchise aims to leverage the film’s immense popularity to engage fans and elevate the brand’s presence, creating a unique fusion of food and entertainment that resonates with audiences across the country.
The campaign spotlights Kartik’s signature charm while showcasing Chinese Wok’s authentic Desi Chinese cuisine. The vibrant collaboration not only raises excitement for the film but also highlights the mouth-watering flavours that have made Chinese Wok a favourite among food lovers.
Aayush Agrawal, Founder of Chinese Wok, commented, “We are thrilled to collaborate with Bhool Bhulaiyaa 3! At Chinese Wok, we are constantly exploring new avenues to connect with our audience in meaningful and engaging ways. Partnering with such a highly anticipated film allows us to merge the excitement of cinema with the vibrant flavours of Desi Chinese. This collaboration represents our ongoing efforts to innovate, expand our reach, and create memorable interactions with customers through a blend of food and entertainment.”
In addition to the campaign, Chinese Wok has launched a cool Instagram filter, “Balance the Wok,” where users can balance a virtual wok while collecting Desi Chinese ingredients. This fun, interactive filter blends entertainment with education, reinforcing the bold and authentic flavours that Chinese Wok is known for.
Link to Digital Video Campaign: Watch Now
Link to Balance the Wok Game: Play Now
